Peroni Brewery is a brewing company, founded by Francesco Peroni in Vigevano, Italy in 1846, has made a decision to end its sponsorship with Aston Martin and, starting from the 2024 Formula 1 season, it will be sponsoring Scuderia Ferrari instead, as reported by RacingNews365 earlier today.
At this moment, Peroni’s 0.0 advertising can be seen on Aston Martin’s AMR23, but it will now be featured on Ferrari’s Formula 1 cars from the upcoming season onwards.
Reliable sources have informed RacingNews365 that the two parties have reached a five-year agreement valued at approximately 10 million Euros per year. Additionally, Peroni decals will also adorn cars in the Ferrari Challenge series.
As a result of this new contract, decals of Carlos Sainz’s personal sponsor, Estrella Galicia, will not be visible on Ferrari cars in the following Formula 1 season.
Estrella Galicia, a Spanish beer brand, has been closely associated with Carlos Sainz for several years and became a partner of Ferrari when the Spanish driver joined the Maranello team two years ago.