Peroni Nastro Azzurro 0.0% confirms its global partnership with Scuderia Ferrari for the second consecutive year, strengthening the bond between two icons of Made in Italy. To celebrate this collaboration, the brand has launched a new campaign titled “The Italian Way,” highlighting Italian passion and style through a special contest dedicated to fans.
The contest: “La Posta dei Tifosi”
Peroni Nastro Azzurro 0.0% invites Ferrari enthusiasts to participate in the special initiative “La Posta dei Tifosi,” a contest that allows them to send messages of support to Lewis Hamilton and Charles Leclerc for the 2025 season. The two Scuderia drivers will personally select the 60 most passionate messages, and the authors will receive an exclusive welcome gift.
Each package will include official Scuderia Ferrari HP merchandise and a selection of Peroni Nastro Azzurro 0.0% to fully enjoy race weekends. The contest is open to fans worldwide, and the winners will be announced during the Imola Grand Prix weekend, from May 16 to 18, 2025, on the Instagram profile @PeroniNastroAzzurro.
For Italian fans, there will be an additional opportunity: they can deliver their messages directly to a special mailbox located in a selected venue before the Imola GP.
How to participate in the Peroni – Ferrari contest
Participating in “La Posta dei Tifosi” is simple: just send a direct message (DM) to the official Peroni Nastro Azzurro Instagram page @peroninastroazzurro with a welcome message for Lewis Hamilton and Charles Leclerc ahead of the 2025 season.
Each participant can send only one message, and those using multiple accounts to enter will be disqualified.
The contest is open exclusively to residents of Italy, the United Kingdom, the USA, Canada, Germany, and Romania.
The winners will be announced during the Imola Grand Prix weekend, from May 16 to 18, 2025, and will receive an exclusive welcome gift featuring Ferrari and Peroni Nastro Azzurro 0.0% merchandise.
The new TV commercial: “The Welcome Present”
Peroni Nastro Azzurro 0.0% has also launched a new commercial titled “The Welcome Present,” an engaging short film celebrating Lewis Hamilton’s debut with Ferrari. Filmed in the stunning Italian countryside, the video tells the story of a special gift for the seven-time world champion, organized by Charles Leclerc with the help of Peroni Nastro Azzurro 0.0%.
The gift? A van loaded with 44 cases of Peroni Nastro Azzurro 0.0%, a clear tribute to Hamilton’s race number, #44. Directed by renowned filmmaker Martin Werner, the commercial embodies the unmistakable warmth, hospitality, and Italian style that define the brand and its connection with Ferrari.
A 2025 season filled with Italian passion
The partnership between Peroni Nastro Azzurro 0.0% and Ferrari HP will not be limited to the world of Formula 1 but will also extend to the Ferrari Challenge Trofeo Pirelli, the single-make championship that combines excitement and performance on some of the world’s most iconic circuits.
Beyond on-track activities, the brand will bring its signature style to major cities like London, Toronto, and Milan, hosting exclusive events that will allow fans to experience the thrill of the starting grid up close.
For more details on the contest and how to participate, visit the official Instagram profile @PeroniNastroAzzurro.
Source: f1ingenerale
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