Ferrari-Virtual Gaming Worlds
Ferrari has announced that it has signed a multi-year partnership agreement with Virtual Gaming Worlds (VGW), a global technology company specializing in the creation of the most advanced online social games. Under the new multi-year agreement, which will take effect from the first Grand Prix of the Formula 1 season in Bahrain (3-5 March 2023), VGW will become Premium Partner of Scuderia Ferrari.
Passion for innovation
Lorenzo Giorgetti, Chief Racing Revenue Officer of Ferrari, said: “We are pleased to announce the arrival of VGW as Premium Partner. A leading gaming technology company that shares our passion for innovation and thinking outside the box. We look forward to working with them to bring new activities and experiences to our loyal and passionate fans.”
Global branding
“We are thrilled to partner with Ferrari, one of the world’s most iconic global brands. We look forward to working together and embarking on our next phase of improvement, with a company with such a rich and successful history in motorsport and a brand synonymous with victories, achievements, passion and luxury,” said Laurence Escalante, founder, president and CEO of VGW. “Formula 1 is a hugely appealing global sport that has experienced incredible growth in recent years, particularly in the United States, and there is no better brand than Ferrari. We may operate in different sectors, but we share similar beliefs regarding the importance of technology and teamwork for performance, as well as the importance of a passion that unites us all”.
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