Formula 1 will turn the spotlight on Milan from 18 to 20 February 2027 with **F1 Live Milan**, a major new three-day event that will place the Italian city at the heart of the sport shortly before the start of the new Formula 1 season.
The initiative follows the concept recently outlined by Formula 1 President and CEO Stefano Domenicali at Monza, when he spoke about creating an Italian “Formula One Week” capable of focusing the attention of the F1 world on Milan during a period of the year traditionally far removed from Grand Prix racing.
The first major part of that project will be a three-day event building on the legacy of **F1 75 Live**, the spectacular season launch staged at London’s O2 Arena in February 2025.
That event was broadcast in 37 countries and attracted a live audience of 7.5 million viewers. Formula 1 now intends to go further in Milan, creating a broader format with a much greater emphasis on direct interaction between the sport and its fans.
F1 Live Milan will feature two separate programmes
F1 Live Milan will be divided into two main programmes. From 18 to 20 February, the city will host the **Milan Fan Festival**, while the opening evening on Thursday, 18 February will feature **F1 The Show**.
The latter will bring together the drivers and team principals from all 11 teams competing in the 2027 Formula 1 World Championship. The evening will combine appearances from Formula 1’s leading figures with music and entertainment, taking the concept introduced in London two years earlier and expanding it into a larger event.
The exact venue has not yet been announced, although Formula 1 has revealed that an **“iconic location” in Milan** will be selected and transformed into a space entirely dedicated to Formula 1 for three days. A detailed schedule for the Milan Fan Festival and the full running order for F1 The Show will be announced over the coming months.
Tickets are expected to go on sale before the end of the year, while fans will also have the opportunity to pre-register.
Stefano Domenicali wants fans completely immersed in Formula 1
Formula 1’s objective is to make the Milan event much more than a conventional presentation of the new season.
“We always think big and push the boundaries,” Stefano Domenicali explained. “F1 Live Milan will be an incredible experience, created with our fans in mind. We want them not just to watch the sport, but to be completely immersed in it. It is an important part of our continued ambition to bring Formula 1 closer to the fans than ever before, giving them the opportunity to see their heroes up close.”
The choice of Milan is far from accidental. After holding F1 75 Live in London, Formula 1 has chosen a city in a country with one of the deepest connections to the World Championship and located only a short distance from Monza, home of the Italian Grand Prix.
There is also a clear desire to take advantage of Milan’s international reputation. The city is recognised globally as one of the major centres of fashion, design and creativity, providing Formula 1 with a platform extending well beyond traditional motorsport audiences.
The idea of a Formula One Week in Milan
That wider potential was precisely what Stefano Domenicali had highlighted at Monza when explaining his longer-term vision for the project.
“Our country is famous for Fashion Week and all the other ‘weeks’,” he said. “And I believe that, during a period when Formula 1 is normally not being discussed, we need to provide something that I would like to define as Formula One Week, which we want to organise in Milan.”
The project is designed to involve far more than Formula 1 fans. Stefano Domenicali confirmed that the objective is also to bring international media, team partners, Formula 1 sponsors and representatives from the wider business world to Milan: “The teams will involve their partners and we will involve all Formula 1’s partners,” he explained. “It will be a week during which, in a period that is normally quiet, Formula 1 will be talked about in Italy.”
F1 Live Milan to help launch the 2027 Formula 1 season
The timing also gives the event particular significance.
F1 Live Milan will take place shortly before the beginning of the 2027 Formula 1 World Championship, effectively turning the event into a major public opening for the new season. For fans unable to travel to Milan, Formula 1 also plans to distribute coverage of the event through several channels. Further details regarding those broadcasts and platforms will be announced at a later date.
“Racing will always be our soul,” Stefano Domenicali concluded, “but we also want to create unforgettable experiences that bring the excitement of Formula 1 to life on an even greater scale. I know my fellow Italians will give a fantastic welcome to the fans coming to F1 Live Milan and I cannot wait to see the city come alive with the energy of Formula 1.”
Following the success of the London experiment, Formula 1 is therefore significantly increasing the scale of its pre-season showcase. Rather than concentrating everything into a single presentation evening, the sport will take over Milan for three days, combining the traditional season-launch concept with a fan festival, entertainment and direct access to the personalities at the centre of Formula 1.
And with every 2027 team represented only weeks before the championship gets under way, Milan is set to become the temporary capital of the Formula 1 world from **18 to 20 February 2027**.
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