Today, Ferrari announced a new partnership with global telephony giant Samsung. The agreement was signed in South Korea between Benedetto Vigna, chief executive officer of Ferrari, and JS Choi, his counterpart at Samsung. The purpose of the collaboration is the development of innovative solutions for Italian supercars, in particular regarding the screens present in the cars. After today, in fact, Samsung will take care of it with its OLED technology, an area it is a leader in the world. In particular, the Korean brand will bring screens with reduced weight and dimensions, with high color rendering and graphic quality, in order to make the user experience even better.
However, this isn’t the first time the brands have met. At the beginning of the year, in fact, Harman, a subgroup of Samsung, announced a partnership with Scuderia Ferrari. In that case, the collaboration was linked to the development of a new design for the electronic parts of the SF-23, to make them simpler and more versatile.
“In the luxury sector, elevating the client’s experience is key,” said chief executive officer of Ferrari, Benedetto Vigna – “Through this strategic partnership with Samsung Display for the dedicated development of bespoke OLED technology display solutions, we will make a significant step forwards in the digital environment of our next-generation models.”” – he added.
“Based on our extensive expertise in OLED technology, we are poised to introduce cutting-edge display solutions that meet Ferrari’s exacting standards,” explained JS Choi, President and CEO of Samsung Display. “We are certain that our collaboration with Ferrari will provide an exciting opportunity to apply our strengths to the supercar field and reinforce our position in the automotive OLED market, enabling us us to reach ever new heights.” – Joo Sun Choi concluded.
Show your support for Scuderia Ferrari with official merchandise collection! Click here to enter the F1 online Store and shop securely! And also get your F1 tickets for every race with VIP hospitality and unparalleled insider access. Click here for the best offers to support Charles and Carlos from the track!
Leave a Reply