The FIA has officially announced the appointment of Natalie Robyn as its first-ever chief executive officer in a boost to the governing body’s management structure.
Natalie Robyn has more than 15 years of experience in the automotive industry, previously serving as the chief executive officer of Volvo in Switzerland since 2017, as well has holding management positions at Nissan and DaimlerChrysler.
According to the FIA, Natalie Robyn “will be responsible for the successful operation and financial performance of an integrated and aligned FIA administration, as well as driving the overall strategy to deliver the leadership’s vision of reform the federation.”
She will join motorsport’s governing body in the “near future” and overlook the FIA’s financial performance as the FIA look to “increase and diversify” their revenue streams in the future.
FIA President Mohammed Ben Sulayem said: “The appointment of Natalie Robyn as our first ever CEO is a transformative moment for our Federation. Her extensive experience and leadership will be crucial to improving our finances, governance and operations.
“She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities which will be an extremely valuable asset to the FIA and our members and I welcome her to the team.”
Natalie Robyn added: “I am delighted to be appointed the first ever CEO of the FIA at such an important and exciting time for the Federation. I look forward to working with members, the senior leadership team and the President to deliver their vision of reform and growth with the involvement of all staff.”
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