Peroni Nastro Azzurro, a Ferrari team partner since the beginning of the season, has inaugurated a special event in collaboration with Ferrari ahead of the Emilia Romagna Grand Prix at the Imola circuit.
In a statement just released, Peroni has officially announced the opening of the House Of Peroni Nastro Azzurro 0.0% to meet the fans’ needs ahead of the Imola Grand Prix, which will take place on the weekend of May 17th to 19th. For the first Italian GP of 2024, the well-known brewery from Vigevano will open the doors of its house in the heart of Bologna, in P.zza Galvani, from May 15th to 19th.
This is the first real event organized since the beginning of the partnership between the two brands after the separation between the prancing horse and Estrella Galicia, and what better occasion to do it than in the first of the two home GPs for the Maranello team?
The special “house” will be open to the public from 5:00 PM to 11:00 PM, with the four evenings featuring “different guests with an evening schedule in the presence of prominent artists and special guests,” including Gino Sorbillo.
“It is a blend of excellence between Peroni Nastro Azzurro 0.0% and Scuderia Ferrari, born to enhance the racing experience for fans worldwide and coming to life, in Bologna, to enhance every moment of fans and enthusiasts of this sport,” reads the statement.
“The House of Peroni Nastro Azzurro 0.0% is an immersive and exciting space, designed to offer the public a total experience and live together with Ferrari fans all the passion that two iconic brands and symbols of Italian style bring with them.”
Viviana Manera, Marketing Director of Birra Peroni, commented: “Peroni Nastro Azzurro strongly believes in sports values as an expression of a positive way of life.”
“Our partnership with Scuderia Ferrari makes us very proud, and we are happy to celebrate it together with the fans who make this sport so special, on the occasion of an exclusive event like the Emilia-Romagna Grand Prix.”
“We want to be by the side of our consumers to celebrate unique and exciting moments and bring to life the philosophy of Peroni Nastro Azzurro ‘Live Every Moment’.”
Source: f1ingenerale
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