Luca Colajanni returning to Ferrari’s media/communication department. He was a spokesman of Ferrari from 2002 to 2013.

Luca Colajanni is close to returning to Maranello. He was a spokesman of Scuderia Ferrari from 2002 to 2013. He later worked for FOM in the media management department, being signed up to lead Liberty Media’s Formula 1 communications team.

According to rumors reported by formulapassion.it, Luca Colajanni, a prominent member of the famous Italian team in the Jean Todt-Michael Schumacher era is ready to return to Maranello and resume his responsibilities in the media/communication department.

Preparation for each grand prix starts at home in Maranello. A large amount of equipment has to be taken to each circuit, all of it loaded onto the dedicated Media motorhome, while for the ‘flyaway’ races outside Europe, a more condensed package of material, including press paper, photographs, posters and the race notebook, packed with statistics and blank pages for the journalists is packaged with the team’s freight. The Media motorhome is the office for the race weekend, but also doubles as a popular meeting point for journalists. It was built to be ecologically friendly, using a large percentage of recyclable material. But in truth, this matters little to the journalists from around the world who are more interested in the famous Ferrari pasta served up for lunch!

Apart from ensuring all the equipment is packed, the media department spends time prior to each event planning the media schedule, programming interviews for the drivers, for Team Principal Mattia Binotto and the senior technical staff. The baseline for this list of interviews changes according to which Scuderia team member is called up for the official press conferences organised on the Thursday and Friday of every grand prix by the FIA Press Department. In a perfect world, all interviews are pre-booked well before the event and last minute requests are usually turned down as the drivers and team members must have a press schedule that allows them to concentrate and focus on their track activity.

The team’s sponsors also have their own media agenda that has to be dovetailed into the programme. Quite often, sponsors such as Shell and Mission Winnow will organise events outside the track to bring the team and the drivers to a wider audience, as they look to generate publicity by associating their brand with the team and especially the drivers.

Away from the race tracks, the Motor Sport Press Office is kept busy all year round back in Maranello, dealing with a daily influx of interview requests.