Lewis Hamilton’s beloved bulldog Roscoe has been honoured alongside Ferrari founder Enzo Ferrari and some of Formula 1’s greatest legends in a special Día de los Muertos tribute at the 2026 Mexico City Grand Prix. The traditional Mexican altar, known as an ofrenda, brings together some of motorsport’s most memorable figures, including Gilles Villeneuve, Ayrton Senna, Juan Manuel Fangio and Pedro Rodríguez, in a moving celebration of those who are no longer with us.
Among the photographs of world champions, racing pioneers and historic Ferrari personalities is a particularly touching addition: Roscoe, the much-loved companion of seven-time Formula 1 world champion Lewis Hamilton. His inclusion alongside some of the sport’s greatest names reflects the affection the bulldog earned throughout the Formula 1 community and adds a deeply personal element to the Mexican Grand Prix celebrations.
Lewis Hamilton’s Roscoe remembered alongside Ferrari and F1 legends
Roscoe became one of the most recognisable pets in Formula 1 through his frequent appearances alongside Lewis Hamilton, both at race weekends and away from the circuit. The English bulldog developed a following of his own, becoming a familiar presence to fans who followed the British driver’s career.
Roscoe passed away on 28 September 2025 after suffering from pneumonia and spending several days on life support. His death was particularly difficult for Lewis Hamilton, who subsequently expressed his gratitude for the years they had shared and for the support he received from fans around the world.
The Mexico City Grand Prix organisers also paid tribute to Roscoe during the 2025 event, shortly after his passing. His continued inclusion in the Día de los Muertos commemorations in 2026 shows how his place in the wider Formula 1 community has endured.
For Ferrari supporters, the tribute brings together two different parts of the team’s identity: its extraordinary racing heritage and the personal story of one of its current drivers. Lewis Hamilton’s connection with Roscoe became familiar to supporters long before the seven-time world champion joined the Maranello team.
Enzo Ferrari and Gilles Villeneuve among the legends honoured in Mexico
The commemorative altar also celebrates figures who helped shape Ferrari’s history, beginning with Enzo Ferrari, the founder whose name remains inseparable from the Italian team. His inclusion connects the present-day Formula 1 paddock with the origins of one of motorsport’s most recognisable organisations.
Gilles Villeneuve, another celebrated name in Ferrari’s history, is also among those remembered. The Canadian driver remains an important figure in the Scuderia’s heritage, remembered for his commitment, determination and spectacular driving style.
The tribute extends beyond Ferrari to recognise champions from different generations. Ayrton Senna and five-time world champion Juan Manuel Fangio feature alongside Pedro Rodríguez, one of Mexico’s most significant racing figures. The Grand Prix takes place at the Autódromo Hermanos Rodríguez, named in honour of Pedro and his brother Ricardo Rodríguez.
By bringing together drivers, constructors and other familiar figures, the installation celebrates the connections between Formula 1’s history and the people who have left a lasting impression on the sport.
Why the Día de los Muertos tribute is special at the Mexico City Grand Prix
The ofrenda forms part of Mexico’s Día de los Muertos, or Day of the Dead, traditions, which honour the memory of deceased loved ones. Rather than focusing solely on loss, the celebrations emphasise remembrance, affection and the continued importance of those who have passed away.
The Formula 1 tribute incorporates traditional elements such as vibrant orange marigolds, candles and portraits, creating a colourful memorial within the Grand Prix environment. The display connects the international world of motorsport with one of Mexico’s most meaningful cultural traditions.
With the 2026 Mexico City Grand Prix taking place across the Día de los Muertos weekend, the commemoration carries particular significance. While teams and drivers prepare for another demanding race at the high-altitude circuit, the tribute provides a moment to remember the individuals whose stories remain part of Formula 1.
And among the celebrated champions and Ferrari legends, the presence of Lewis Hamilton’s Roscoe serves as a reminder that the personalities who become part of Formula 1’s story are not always those behind the wheel.
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