Lewis Hamilton has officially unveiled the first plus44 merchandise collection of 2026, giving fans an early look at a fresh range of apparel that reflects the seven-time Formula 1 World Champion’s personal style and message. The new STILL WE RISE Collection will become available to purchase online from Wednesday, marking the latest chapter for Hamilton’s lifestyle brand.
The collection continues the philosophy that has become synonymous with Lewis Hamilton’s off-track identity. Inspired by resilience, determination and self-expression, the STILL WE RISE range combines minimalist designs with relaxed streetwear aesthetics, offering fans another opportunity to connect with the Ferrari driver’s vision beyond Formula 1.
Fresh designs for the 2026 season
The latest drop includes a variety of casual pieces featuring updated plus44 branding and understated colour combinations. Among the standout items are oversized T-shirts, premium hoodies, caps and everyday essentials, all carrying the distinctive “44” logo that has become closely associated with Lewis Hamilton throughout his racing career.
The collection embraces neutral and earthy tones, while also introducing subtle accents that give several garments a fresh identity for 2026. As with previous releases, comfort and contemporary styling remain at the heart of the range, appealing not only to Formula 1 supporters but also to fans of modern streetwear.
Hamilton has consistently used plus44 as more than just a merchandise label. Over the years, the brand has evolved into a platform representing creativity, individuality and perseverance, values that the Ferrari driver frequently highlights both on and off the circuit.
Perfect timing ahead of a busy Formula 1 summer
The release comes at an exciting point in the 2026 Formula 1 campaign, with Lewis Hamilton continuing his first season as a Ferrari driver while interest around his personal brand remains stronger than ever. Merchandise launches have become a regular feature of the Briton’s calendar, often coinciding with major moments during the racing season.
Demand for previous plus44 collections has been particularly strong, with several limited-edition items selling out shortly after launch. That trend could continue with the STILL WE RISE Collection, especially given the increased global attention surrounding Lewis Hamilton’s move to Ferrari and the renewed enthusiasm among fans.
Supporters looking to secure items from the latest release will be able to purchase the 2026 plus44 STILL WE RISE Collection online from Wednesday, adding another exclusive chapter to Lewis Hamilton’s growing lifestyle brand.
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