Lewis Hamilton’s era at Ferrari begins on social media: the Scuderia’s announcement. Ferrari has chosen to use social media to announce the beginning of Lewis Hamilton's era at Maranello..

The arrival of 2025 signifies one thing: with the new year, Lewis Hamilton’s era at Ferrari has officially begun. The British driver, whose more-than-decade-long contract with Mercedes has expired, can now embark on his adventure with the Scuderia.

The pairing of Lewis Hamilton and Ferrari has been sparking excitement and emotion among fans of the Scuderia—and beyond—for months. For the entire world of Formula 1, this is a historic moment, as the most successful driver in history joins the most iconic brand in the sport.

Ferrari’s Social Media Announcement
In an era dominated by social media, it was only fitting for Ferrari to announce the start of Lewis Hamilton’s era through posts on the Scuderia’s various profiles.

In fact, it was Formula 1 itself that got the ball rolling. At the stroke of midnight in Italy, F1 shared a post reading, “Lewis Hamilton is a Scuderia Ferrari driver.” This simple post immediately reignited the enthusiasm of Ferrari fans, who eagerly await seeing number 44 dressed in red.

This was followed by two posts from the Italian team itself. The first tweet, shared at 4:44 PM, read, “There’s no better time to start following Lewis Hamilton,” a reference to the numbers of both drivers.

Subsequently, a video appeared on Ferrari’s social media profiles showing the moment the Scuderia began “following” the seven-time world champion’s account, marking the official start of an adventure that fans have been anticipating for months.