Lewis Hamilton’s +44 unveils ‘Together We Rise’ collection to celebrate 20 seasons in Formula 1
Lewis Hamilton is celebrating one of the biggest milestones of his Formula 1 career with the launch of a brand-new collection from his lifestyle label, +44. To mark his 20th season at the pinnacle of motorsport, the Ferrari driver has introduced the limited-edition ‘Together We Rise’ capsule, a release designed not only to commemorate two decades in Formula 1 but also to recognize the fans who have supported him throughout his remarkable journey.
Rather than focusing solely on the achievements of one of the sport’s most successful drivers, the collection shines a spotlight on the community that has stood behind Lewis Hamilton from his debut season through to his latest chapter with Ferrari. The campaign reflects the message that success is built collectively, celebrating the people who have inspired and supported the seven-time Formula 1 World Champion both on and off the racetrack.
A streetwear collection inspired by Lewis Hamilton’s journey
The ‘Together We Rise’ collection stays true to the contemporary aesthetic that has become synonymous with +44. Oversized fits, premium materials and relaxed silhouettes form the foundation of the range, offering pieces that blend everyday comfort with elevated streetwear design.
The collection includes heavyweight hoodies, oversized T-shirts, wide-leg sweatpants and other premium essentials, all created with an emphasis on quality craftsmanship and modern styling. A refined colour palette featuring midnight blue, sage green, butter yellow and earthy brown gives the collection a distinctive look, while raised suede graphics, vintage-inspired finishes and distressed details add extra character to each garment.
Several items have also been finished by hand, reinforcing the premium nature of the capsule and highlighting the attention to detail that has become an important part of the +44 brand.
More than fashion: supporting Mission 44
The latest +44 release also continues Lewis Hamilton’s long-standing commitment to creating a positive impact beyond Formula 1. A portion of the proceeds from every purchase will support Mission 44, the charitable foundation established by Lewis Hamilton to help young people overcome social inequality by improving access to education, employment and opportunities.
By combining fashion with philanthropy, the collection reflects values that the Briton has consistently promoted throughout his career. It represents not only a celebration of his sporting achievements but also his ongoing desire to use his platform to create meaningful change.
Available online and at Silverstone
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The launch arrives just ahead of one of the biggest events on the Formula 1 calendar, the British Grand Prix at Silverstone. Fans attending Lewis Hamilton’s home race will have the opportunity to experience the collection in person through an immersive +44 retail pop-up opening at the circuit from July 2.
For supporters around the world, the complete ‘Together We Rise’ collection is already available through the official +44 online store, giving fans the chance to own a piece of apparel inspired by Lewis Hamilton’s landmark 20th Formula 1 season.
As the seven-time world champion continues writing the next chapter of his career with Ferrari, the latest +44 capsule serves as both a celebration of his legacy and a tribute to the global community that has followed his journey from the very beginning. Blending premium streetwear, purposeful design and charitable giving, ‘Together We Rise’ perfectly reflects the values that have defined Lewis Hamilton throughout two decades at the highest level of motorsport.
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