Lewis Hamilton is bringing two of his best-known ventures outside Formula 1 to Singapore, with lifestyle label +44 and non-alcoholic agave brand Almave set to make their Southeast Asia debut at Marina Bay Sands. The programme will coincide with the Formula 1 race weekend in Singapore and will combine limited-edition fashion, art and alcohol-free cocktails.
The Marina Bay Sands partnership brings the two Lewis Hamilton-backed brands together in the same destination, creating a series of race-week activations aimed at Formula 1 fans as well as audiences interested in fashion, design and hospitality. Alongside the exclusive +44 collection, several Marina Bay Sands venues will serve drinks made with Almave.
Lewis Hamilton’s +44 launches exclusive Singapore collection
A central part of the Singapore programme is a collaboration between +44 and local artist Jahan Loh. The pair have created a limited-edition capsule entitled Plus44 Marina Spaceport, which combines Loh’s recognisable Spaceman artwork with visual influences drawn from racing culture.
The clothing collection will be accompanied by a bespoke series of artworks designed to extend the collaboration beyond streetwear. Together, the pieces are intended to connect the worlds of sport, art and contemporary culture, reflecting the broader identity Hamilton has developed around +44 alongside his Formula 1 career.
The range includes hoodies, T-shirts and jerseys, as well as a celestial camouflage tracksuit combining Jahan Loh’s artistic style with Hamilton’s racing influences. The collection will be sold exclusively through plus44.world and at the temporary +44 Pop-up Experience inside The Shoppes at Marina Bay Sands.
The physical pop-up will operate from October 5 to October 11 at unit B1-148, opposite Yardbird Southern Table & Bar, giving fans in Singapore a limited opportunity to see and purchase the collaboration in person.
Almave makes Southeast Asia debut at Marina Bay Sands
Hamilton’s presence at Marina Bay Sands will extend beyond fashion. The seven-time Formula 1 world champion also co-founded Almave with master distiller Ivan Saldana, and the non-alcoholic agave spirit will form another major part of the Singapore activation.
Produced in Mexico from blue agave using methods adapted from traditional tequila production, Almave is available in three expressions: Ambar, Blanco and Humo. Under the Marina Bay Sands agreement, the brand will be available exclusively at the resort for one year through its Zero Edit alcohol-free drinks programme.
The partnership therefore gives Hamilton two separate platforms during Singapore race week: +44 through fashion and art, and Almave through the food and beverage programme. The combination also places his off-track projects alongside one of the most prominent events on the Formula 1 calendar, with Marina Bay providing the setting for both the race and the associated activations.
The Lewis cocktail joins Marina Bay Sands restaurant menus
Among the headline Almave offerings will be The Lewis, a non-alcoholic cocktail co-created with Hamilton. It will be served from October 8 to October 15 at several Marina Bay Sands restaurants, including Bread Street Kitchen, LAVO Italian Restaurant & Rooftop Bar, Mott 32, WAKUDA Restaurant & Bar and Yardbird Southern Table & Bar.
Hotel guests will also be able to order the drink through in-room dining. After the initial race-week programme ends, The Lewis is scheduled to remain available at selected restaurants and bars, together with Paiza Sky Residence, until September 2027.
Almave Circuit expands alcohol-free offering during F1 week
A separate Almave Circuit will operate from October 8 to October 15, offering a broader selection of cocktails made with the brand’s alcohol-free agave spirit. Participating venues will include LAVO Italian Restaurant & Rooftop Bar, Mott 32, Spago Bar & Lounge, WAKUDA Restaurant & Bar, Yardbird Southern Table & Bar and Paiza Sky Residence.
Bottles of Almave will also be available from The Gift Shop at Hotel Tower 2. The various activations mean Hamilton’s +44 and Almave projects will have a significant presence around Marina Bay Sands as Singapore hosts another weekend of Formula 1 action at Marina Bay, spanning streetwear, visual art, cocktails and retail experiences.
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