After decades immersed in the relentless intensity of Formula 1, Mattia Binotto is redefining his personal and professional balance by embracing a radically different lifestyle away from the racetrack. Known for his leadership roles at Ferrari and his current involvement in Audi’s ambitious Formula 1 project, the Italian-Swiss engineer has found an unexpected outlet in the rhythm of rural life in northern Italy.
While continuing to play a key role in Audi’s long-term F1 strategy, Mattia Binotto has simultaneously invested his energy into a deeply personal venture in the countryside of Faedo, in the Trentino region. There, he established a boutique winery named “Eleusi,” drawing inspiration from ancient Greek heritage. Within this setting, he produces a signature wine called “Animantica,” reflecting a philosophy that stands in stark contrast to the high-speed, data-driven world of motorsport.
A complete shift from milliseconds to meaningful time
Throughout his career in Formula 1, Mattia Binotto operated in an environment where success was determined by fractions of a second, with every decision shaped by data analysis, simulation tools, and immediate feedback. However, his transition into winemaking has introduced him to a completely different dimension of time—one that cannot be accelerated or controlled.
In discussing his new venture, Mattia Binotto indicated that the philosophy behind his wine project revolves around patience and the acceptance of natural rhythms. He explained that, unlike Formula 1, where engineers and strategists constantly chase marginal gains, viticulture requires a willingness to wait and observe. The process, he suggested, encourages a deeper appreciation of time, forcing individuals to slow down and step back from the urgency that defines elite motorsport.
Ancient inspiration and a hands-on approach
The name of the winery, “Eleusi,” is rooted in ancient Greek culture, referencing a historic city associated with the sanctuary of Demeter, the goddess linked to agriculture and seasonal cycles. Mattia Binotto has explained that this connection was intentional, as it reflects the deeper meaning behind his project—an appreciation for time, renewal, and the natural progression of life.
Beyond symbolism, Mattia Binotto remains directly involved in the day-to-day activities of the winery. Rather than taking on a purely managerial role, he actively participates in vineyard operations, including harvesting grapes, handling production processes, and overseeing bottling. This hands-on engagement underscores his commitment to fully immersing himself in a world that operates at a completely different pace compared to Formula 1.
The former Ferrari team boss has also emphasized that the philosophy of the project extends beyond the final product. For Mattia Binotto, the journey of creating the wine holds greater significance than the end result, a principle that is even reflected in the messaging placed on the bottle caps. This approach mirrors a broader personal transformation, shifting focus from outcome-driven performance to process-oriented fulfillment.
Balancing Formula 1 ambition with personal reinvention
Despite this new chapter, Mattia Binotto has not stepped away from Formula 1 entirely. His ongoing involvement with Audi’s F1 program ensures that he remains connected to the competitive landscape of the sport.
However, this dual existence highlights a unique balance. On one side, Mattia Binotto continues to contribute to one of the most technologically advanced projects in motorsport. On the other, he is cultivating a lifestyle rooted in patience, craftsmanship, and a slower perception of time.
This contrast not only reflects a personal evolution but also offers insight into the broader human dimension behind Formula 1 leadership. Away from the pressure of race weekends and constant performance demands, Mattia Binotto’s venture into winemaking illustrates how even the most technically driven figures in the sport can seek inspiration in simplicity, nature, and the enduring value of time.
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