Formula 1 says Las Vegas GP impact is ‘four times greater than Super Bowl’. F1 says Las Vegas GP impact 'four times greater than Super Bowl'.

Italian manager and current CEO of Formula One Group, Stefano Domenicali, has confirmed that the official announcement of the Las Vegas Grand Prix generated “four times more activity” than the city’s 2024 Super Bowl announcement.

The first edition of the Miami Grand Prix took place last weekend in Florida and provided solid confirmations regarding Formula One’s recent popularity increase in the United States with packed grandstands of approximately 85,000 fans each day and a record TV viewership Stateside.

The Miami Grand Prix was the first of two races which are scheduled to take place in America during the 2022 Formula 1 season in the country this year with the United States Grand Prix set to take place in October at the Circuit of the Americas in Austin, Texas.

Starting with the next F1 campaign, Las Vegas will complete a trio of American events on the calendar and in a call with Wall Street investors, Stefano Domenicali expressed his satisfaction for the impact of the March announcement.

“Looking towards the 2023 season, we announced the debut of the Las Vegas Grand Prix for November 2023,” – Stefano Domenicali said – “This will be a Saturday night race down the iconic strip. We cannot think of a more perfect marriage of speed and glamour. Staging a third race in the US demonstrates the huge appeal and growth of our sport here. In fact, in the 24 hours following the official announcement Wynn’s Las Vegas and Encore resort saw more requests for hotel room reservations than any other one day period in their history. We also saw the announcement generate four times more social media activity than the 2024 Vegas Super Bowl announcement.” – he added.

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American businessman and chief executive officer of Liberty Media, Greg Maffei, has confirmed a $240million land purchase to house the Las Vegas pit and paddock is nearing completion with Formula 1 taking on a promotor role for this special event.

F1 CEO Stefano Domenicali also explained that further investment will be made: “It is precisely these opportunities that lead us to take on the promoter role for this race. We believe acting as a promoter will provide us with valuable insight across the globe. As Greg mentioned that this will require investment on both the CapEx and OpEx side, and we plan to share more on this later this year.” – the former Ferrari boss concluded.