Formula 1 has launched a new free-to-use platform with the goal of bringing “fans closer to the drama and excitement”, with just a few days before the start of the 2023 Formula 1 championship.
‘F1 Unlocked’ has been designed with the purpose aim of connecting with the rapidly growing Formula 1 fanbase worldwide. The platform will give fans the possibility to access special content such as exclusive interviews with drivers, team members and personalities outside the sport, as well as “drivers past and present, famous fans and F1 experts, rare behind-the-scenes content, and unseen video footage from race weekends.”
By accessing the new ‘F1 Unlocked’ platform, fans can already watch an interview with legendary Olympic sprinter Usain Bolt, who revealed his appreciation of Lewis Hamilton and the importance of being a positive influence both off and on the track.
Formula 1 fans who register on the ‘F1 Unlocked’ platform will get access to special online discounts and have the “chance of winning a range of prizes, from money-can’t-buy fan experiences to signed merchandise.”
“We know that F1 has some of the most passionate and dedicated fans in the world, and we’re always looking for new and innovative ways to engage with them throughout the season,” explained Formula 1 managing director of commercial, Brandon Snow, in a press release – “F1 Unlocked marks a new era for the fan experience. This new free-to-use service will provide fans with exclusive content, experiences and opportunities that cannot be found elsewhere. Fans are at the heart of our sport and we are committed to ensuring that our hardcore fan base feel valued and can experience Formula 1 in a way like no other.”
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