Formula 1’s commercial expansion continues far beyond the racetrack, with the championship now teaming up with Hasbro to launch a special Formula 1 edition of Monopoly designed to bring the thrill of race weekends into fans’ living rooms. The iconic board game has been reimagined through the lens of motorsport, transforming the traditional Monopoly experience into a Formula 1-inspired battle for championship glory.
As Formula 1 continues broadening its global reach through entertainment, gaming and lifestyle partnerships, this latest collaboration reflects the sport’s growing ambition to become more than simply a racing series. From video games to fashion and collectible merchandise, Formula 1 is increasingly positioning itself as a full-scale entertainment brand — and the Monopoly Formula 1 edition fits perfectly into that strategy.
Formula 1 Monopoly edition release date and pre-order details
Fans eager to add the latest Formula 1 collectible to their shelves will not have to wait long. Pre-orders for the Monopoly Formula 1 edition officially open on May 20, while the full release is scheduled for July 15.
The game has been redesigned specifically for Formula 1 enthusiasts, offering a motorsport-themed take on the classic board game formula. Instead of the traditional property acquisition structure alone, players will navigate a full Formula 1-inspired championship campaign, choosing their favourite teams and competing across a season built around the sport’s competitive atmosphere.
How the new Formula 1 Monopoly game works
This is not simply a cosmetic redesign of Monopoly with Formula 1 logos attached. The gameplay itself has been adapted to better reflect the competitive rhythm of a Grand Prix season.
Players will select their preferred Formula 1 team and race using exclusive helmet-shaped playing tokens, adding a more immersive motorsport feel. Progression takes place across multiple stages inspired by the Formula 1 calendar, with players accumulating points, securing race wins and ultimately fighting for victory in the Monopoly Grand Prix.
Classic Monopoly mechanics remain at the core, but they have been reworked to align more closely with Formula 1’s structure of championship progression, rivalries and performance battles.
The move reflects Formula 1’s ongoing success in attracting audiences beyond traditional motorsport circles. With the popularity of Netflix’s Drive to Survive, the growth of esports, and increased crossover with lifestyle and entertainment brands, Formula 1 has become increasingly effective at turning its competitive product into mainstream global culture.
Formula 1’s entertainment strategy keeps expanding
Formula 1 chief commercial leadership has positioned the collaboration as another way to make the sport more accessible to fans of all ages, effectively transforming the intensity and rivalry of race weekends into a more family-friendly experience.
Hasbro has similarly framed the project as a reinvention of the traditional Monopoly experience, rebuilt around the identity of Formula 1 — from circuits and team rivalries to the relentless battle for podium positions.
For Formula 1 supporters, especially younger fans and collectors, the release adds another product to a rapidly growing ecosystem built around the championship. And for followers of Ferrari, the prospect of choosing a team featuring Lewis Hamilton and Charles Leclerc will likely add another layer of appeal.
As Formula 1 continues to strengthen its commercial footprint across global entertainment, the arrival of the Monopoly Formula 1 edition is another sign that the championship’s ambitions now extend well beyond the chequered flag.
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