Ferrari is bolstering its communication department within the Sporting Management. Roberto Boccafogli, who specializes in TV live commentaries, Media production journalistic rganization, video production and automotive PR, after concluding his experience with Pirelli where he served as head of communication in Formula 1 for almost ten years, arrives in Maranello to start a new professional venture at a time when the Scuderia needs to overcome one of its darker periods.
Roberto Boccafogli is operational as of today in his role as a Communications Advisor and will support both the Management of the Scuderia Ferrari in all aspects of media relations and the SF External Relations and Communications Strategy Department.
Having grown under the guidance of Carlo Cavicchi in the editorial office of Autosprint, Roberto Boccafogli has gained extensive experience in the publishing field, being a professional journalist for 38 years. In addition to becoming the editor-in-chief of Conti Editore, he has also been the deputy director of Quattroruote, and has easily transitioned to the television field from Tele+ to Rai. Of course, there have also been various engagements and departures from Pirelli along the way.
As a great expert of the world of Formula 1, he finds himself for the first time being part of a team, or rather the… team.
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