Former Scuderia Ferrari boss and current Formula one CEO Stefano Domenicali pointed out that the Hollywood production set in the world of Formula 1 and starring Brad Pitt which has been put on its rails will provide the sport “another tool” to highlight that “Formula 1 never stops”.
The big budget movie has brought together for another successful media production ‘Top Gun: Maverick’ producer Jerry Bruckheimer, director Joseph Kosinski and screen writer Ethan Kruger. The thee key figures were seen at last year’s United States Grand Prix at the Circuit of the Americas, while seven-time Formula 1 world champion Lewis Hamilton has been given a co-production and advisory role with the project.
In a recent conference call with Formula 1 investors, the Italian manager confirmed that the movie, which has entered production and will soon start shooting at Silverstone – will represent another important step for the image of the sport following the powerful impact of the Netflix docuseries Drive to Survive, which has played a key role in increasing the interest of Formula 1 in the United States:
“It’s another way to show what we want to do, something different. When we started the collaboration with Netflix, the [F1] community said what’s going on? This is not our place to be. And now we understand the power of it. And then we added the very strong presence with social media, making sure that all our drivers and teams are very active in promoting the sport. And that’s another tool with the movie. Actually, we’re going to start the shooting in Silverstone very soon, and you will see it will be the first movie when basically, they will be within the racing event. It will be quite invasive in terms of production, it’s something that we need to control in a way, but it will be another way of showing that Formula 1 never stops.” – the Formula 1 chief executive officer explained.
During the conference call with Formula 1 investors, Liberty Media CEO Greg Maffei also wanted to share this thoughts on this topic, explaining that a Hollywood blockbuster film on the sport will further increase the baton from Drive to Survive as a new “promotional vehicle”.
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“The Simpsons has gone for 20 years, but there aren’t that many shows – the Fox guys are cognizant – that run that long. Drive to Survive is wonderful but we cannot rely on Drive to Survive to be our only promotion vehicle forever. You’ve got to keep it fresh, change the game, and that’s one of the things I’d like to think we’ve done as a team entering Formula 1.” – Liberty Media CEO Greg Maffei explained.
Similarly to how the Netflix docuseries led the way to gaining a completely new fanbase and helped Formula 1 reach a fresh demographic, Hollywood’s future F1 epic will also broaden the sport’s horizon in a significant manner, according to the Formula 1 senior management:
“This movie, kind of like Vegas is going to be a whole other level, as much as Drive to Survive is enormous to a lot of people in this room and a lot of people around the world. I still go places and people say ‘huh?’. Its audience is not that big. It may be big among this group, but it’s not that big. A Brad Pitt move with Lewis Hamilton consulting and Bruckheimer and with the director from Top Gun Maverick… it’s going to be amazing.” – Greg Maffei concluded.
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