How much are Formula 1 and the teams worth?
As mentioned several times before, Formula 1 is experiencing a real golden age and is attracting the attention of not only sponsors but also financial analysts. It is no surprise, therefore, that a magazine like Forbes has dedicated a long analysis today to the spectacular increase in the economic value of the entire sport.
The American magazine highlighted two negotiations as examples. It starts with Sauber, which in 2021 was about to be sold to Andretti Motorsport for 350 million dollars, only to be later sold to Audi 15 months later, with a valuation of 650 million dollars. Then, there is Alpine, valued at 900 million dollars just a month ago in the sale of shares to Red Bird and Otro Capital, but which now would be worth 1.4 billion dollars.
The current value of the teams would be 1.88 billion dollars, an incredible increase of 276% compared to 2019, the date of Forbes’ last analysis. According to the magazine’s analysts, the gains have been driven by the introduction of the budget cap, regulatory changes, the popularity brought by the series Drive to Survive, as well as the innovations in the calendar that have seen a surge in TV audiences.
The world of Formula 1 has changed rapidly in a short period: “Back-of-the-grid teams now need to reach around $50 million in sponsorship revenue to cover the cost cap,” an insight that explains why Andretti, even recently, knocked on the doors of the teams for a possible acquisition, but found them firmly closed.
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Just three weeks ago, the sports business website Sportico had quantified the value of each individual team. It is interesting to compare the two tables, the one produced by Sportico and Forbes:
| Team | Forbes | Sportico.com |
| Ferrari | 3,9 | 3,1 |
| Mercedes | 3,8 | 2,7 |
| Red Bull | 2,6 | 2,4 |
| McLaren | 2,2 | 1,5 |
| Alpine | 1,4 | 1 |
| Aston Martin | 1.3 | 1,1 |
| Alpha Tauri | 1,1 | 0,9 |
| Alfa Romeo | 0.9 | 0,8 |
| Haas | 0,78 | 0.71 |
| Williams | 0,72 | 0.79 |
(Note: Values expressed in billions of dollars)
Ferrari remains the leader
At the top, Ferrari is still the leader, reaching a valuation of 3.9 billion dollars (+189% compared to 2019), just ahead of Mercedes, which reaches 3.8 billion dollars (+274% compared to 2019). The third spot goes to the current dominators of the championship, Red Bull, valued at 2.6 billion dollars.
The most significant variations between Forbes and Sportico.com’s valuations are related to Ferrari, Mercedes, and Alpine. There is also a change for the underdog of the sport, as Forbes considers Williams – not Haas – the least expensive team on the starting grid.








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