The FIA has confirmed Luke Skipper for the newly created role of director of communications and public affairs, starting from 7 October). Luke Skipper joins the team after seven years with Weber Shandwick, currently the world’s second largest communications agency. The Canadian-born is a senior communications and public affairs practitioner who brings 17 years of experience to the FIA’s growing international team.
In his role for Weber Shandwick, Luke Skipper developed a large portfolio of major international clients. He also served as the Scottish National Party’s chief of staff at the UK Parliament advising their MPs and playing a central role in achieving the party’s biggest ever election result. Prior to that he worked in the European and Scottish Parliaments.
Tasked with delivering a new, proactive communications and public affairs strategy, Luke Skipper will work closely with the Federation’s leadership to ensure the FIA is the global voice of mobility and motor sport. He will lead an expanding team to drive inclusive growth through social media and digital engagement, as well as enhancing the FIA’s lobbying capability.
FIA President Mohammed Ben Sulayem said in the official press release:
“This is a pivotal moment for the FIA as we bring our public affairs and communications functions together. Luke will be joining our team in this newly created role where he will help deliver our ambitious manifesto of growth and reform. His insight and experience will be a valued asset to our members and the Federation.”
Show your support for Scuderia Ferrari with official merchandise collection from Puma! Enter the online Puma Store and shop securely! And get your F1 tickets for every race with VIP hospitality and unparalleled insider access. Click here for the best offers to support Charles and Carlos from the track!
New Director of Communications and Public Affairs Luke Skipper added:
“I am thrilled to be joining the FIA at such an exciting time for motor sport and mobility. I am looking forward to working with the President, Clubs, and all stakeholders to deliver a communications and public affairs strategy that drives the Federation forward in an inclusive and sustainable way.”
Leave a Reply