In the design created by Ferrari for the Las Vegas GP, there is not only the classic red, but they have also added a touch of white. The choice of this color is a tribute to one of the legends of Formula 1: Niki Lauda.
This revelation comes from Joshua Vides, a graphic designer who has been creating concepts for the Scuderia Ferrari for several years.
“I took inspiration from one of my favorite drivers, Niki Lauda,” writes the artist on his social media profile. He is also inspired by a gallery of photos featuring two images of the three-time Austrian world champion. One from the past, one from the present: inside the car, he is wearing the Ferrari suit and two blue belts.
The same color has also been incorporated into the shoes that are part of Ferrari’s merchandise for Las Vegas.
A tribute to the glorious past
In another post, Joshua Vides talks about considering several different concepts for the Ferrari design in Las Vegas before settling on the final one. Among all the options, he chose one in particular. The graphic designer compared Formula 1 cars from the ’70s and wanted to pay homage to Ferrari’s glorious past by creating racing suits with the same style: a large white circle in the center with the race number.
Lastly, he added stripes along the sides with names written in cursive, as was common in the single-seaters of those years. Vides took the Ferrari 312 T2 driven by Niki Lauda in 1977 as an example.
However, his idea was not well-received at the factory. “I was met with a thousand noes and some maybes. I focused on the maybes. Can we make all the sponsors white? Maybe. Can we add big white circles with the car numbers? Maybe.”
And in the end, the result was what we see in Ferrari’s design for the Las Vegas Grand Prix.
Source: f1ingenerale
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