Scuderia Ferrari may not have had a successful decade in terms of title, but the Italian side has prospered financially: new research informs that in terms of sponsorship, the Maranello team has raked in around £1.65bn ($2.1bn). Scuderia Ferrari’s sponsorship success peaked in 2010 at £196.9m ($249.5m), which, according to Forbes, was the biggest annual total for any F1 team to the end of 2018.
At that time, Ferrari’s deal with Santander was worth an estimated £39.4m ($50m) a year, with Philip Morris coughing up a further $100m. Despite the tough restrictions on tobacco advertising, the American giant is still funding the Italian team to the tune of $50m a year.
Interestingly, another team that has performed significantly better in terms of sponsorship than track performance is McLaren, which over the same period raised $1.2bn in sponsorship.
The outfit peaked in 2009, just a year before Ferrari, when it raised £145.9m ($184.9m), though by last year this had slipped to a ‘paltry’ £45.7m ($57.9m).
Over the period, the Woking team’s impressive portfolio included a number of blue chip companies, not least Vodafone which, at its peak, was pumping £59.2m ($75m) a year into the McLaren coffers.
According to the Formula Money Sponsorship Database, between 2009 and 2018, while Ferrari raised $2.1bn and McLaren $1.2bn, Red Bull raised £767.7m ($972.6m), Mercedes/Brawn £745.8m ($944.9m), Renault/Lotus £613.3m ($777m), Williams £553.5m ($701.3m), Sauber/BMW £362.7m ($459.5m), Force India £280.8m ($355.8m), Toro Rosso £220m ($278m) and Haas £73.1m ($92.6m).
Over the period, the various sponsors paid £14bn ($17.8) billion with Ferrari’s tally accounting for around 11.8% of the total.
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