Ferrari unveils Luce: Maranello enters the electric era with its first EV. Ferrari has officially entered the electric era with the unveiling of Luce.

Ferrari has officially opened a brand-new chapter in its history. Just moments ago in Rome, the legendary Italian marque unveiled its very first fully electric road car, marking a major turning point for the Prancing Horse.

The new five-seat Ferrari Luce, created in collaboration with Jony Ive’s LoveFrom collective, combines four electric motors, advanced aerodynamics, and next-generation technology with the clear ambition of redefining what a Ferrari can be in the electric age.

After months of anticipation, the moment has finally arrived. As many expected, Maranello’s unmistakable design philosophy has merged with the minimalist aesthetic associated with Apple products such as the MacBook, iPad, and iPhone. Clean surfaces and simplified lines dominate the overall appearance, while the monolithic silhouette has been carefully shaped with aerodynamic efficiency in mind.

At the front, a floating black aerodynamic element integrates the slim headlight units, helping to optimise airflow. At the rear, the circular light signature, also embedded within a black panel, pays tribute to several iconic Ferrari models from the past. The styling of the Ferrari Luce is certain to spark debate among enthusiasts, whether positively or critically.

In terms of dimensions, the new Ferrari Luce measures just over five metres in length, with a wheelbase of 2.96 metres, while tipping the scales at 2,260 kilograms. The 23-inch front wheels and 24-inch rear wheels are the largest ever fitted to a Ferrari road car, and they will also be offered in aerodynamic designs aimed at maximising efficiency.

The launch colour palette includes Azzurro La Plata, Giallo Luce, Rosso Dino, Bianco Artico, and Rosso Fiammante. Notably, Giallo Luce has been specifically developed to echo the signature yellow shade found in the iconic Ferrari badge.

The interior has also received meticulous attention, with a completely reimagined digital instrument cluster designed to make data and vehicle information easier to access and interpret. The steering wheel, made from recycled materials, features paddle controls used to modulate motor torque, along with several physical buttons, including what Ferrari calls the eManettino, which allows drivers to adjust available power output and regenerative braking settings.

Despite the presence of a highly advanced central display, which can be physically rotated toward either the driver or passenger using a dedicated handle, Ferrari has deliberately retained numerous physical controls. This approach delivers a more engaging analogue-style tactile experience while preserving comfort and interior space for all five occupants in what Ferrari sees as its latest technological masterpiece.