The Ferrari LUCE continues to generate intense discussion among enthusiasts and industry insiders alike. Following its presentation at the Quirinale, Ferrari’s first fully electric vehicle has become one of the most debated projects in the company’s recent history, dividing opinions across the automotive world.
The launch of the all-electric Prancing Horse has sparked reactions from some of the most influential figures associated with Ferrari. Among the most vocal critics are Flavio Briatore and Luca Cordero di Montezemolo, both of whom have openly expressed reservations about the direction taken by the Maranello manufacturer. Their comments have only intensified the conversation surrounding a car that represents a historic turning point for the Italian brand.
Fans are equally divided. While many admire Ferrari’s willingness to embrace electric mobility and view the project as a necessary step toward the future, others struggle to accept the idea of a Ferrari without the traditional internal combustion engine and the unmistakable soundtrack that has defined the brand for decades.
Despite the criticism, Ferrari CEO Benedetto Vigna has firmly defended the project. Speaking during the Motor Valley Fest in Modena, the Italian executive addressed the controversy directly and made it clear that he remains fully convinced of the LUCE program.
“The car has to be seen in person,” Benedetto Vigna said, responding to those who formed opinions based solely on photographs. According to the Ferrari CEO, judging the LUCE without experiencing it firsthand risks overlooking the technical and industrial vision behind the project.
Supporting Vigna’s confidence are the first commercial signals emerging from the market. Order books reportedly opened the morning before his appearance at the event, and the response appears to have been encouraging. Ferrari has already attracted interest from several customers, particularly from Japan, including many buyers who are new to the brand.
“There are customers who want it immediately,” Benedetto Vigna revealed. When asked whether the LUCE project was developed in response to Chinese manufacturers and other major automotive brands that have aggressively pursued electrification, he firmly rejected the comparison.
“The car has nothing to do with the electric vehicles produced by other players, including those from China,” he stated.
According to Vigna, Ferrari’s decision to build an electric car was not driven by a desire to follow market trends or imitate competitors. Instead, the company aims to position the LUCE in a category of its own, distancing it from direct comparisons with other electric performance cars currently available.
The Ferrari CEO also wanted to clarify what he considers one of the biggest misunderstandings surrounding the project. The LUCE is not intended to replace any existing Ferrari model. Rather, it will expand the Prancing Horse lineup and offer customers an additional choice within the range.
As Ferrari moves toward an increasingly diverse future, Maranello will continue producing vehicles powered by turbocharged internal combustion engines as well as hybrid powertrains. The arrival of the LUCE therefore marks the beginning of a new chapter for Ferrari, not the end of the traditions that helped make the brand one of the most iconic names in automotive history.
