Ferrari have given fans a fresh look behind the scenes by sharing a short but eye-catching video featuring Charles Leclerc and Lewis Hamilton wearing the team’s 2026 kit. The clip, published on Saturday evening across Scuderia Ferrari’s social media channels, immediately caught attention for its relaxed tone and the visible chemistry between the two drivers.
The video, which runs for just 26 seconds, shows the two Maranello drivers posing in the latest Puma teamwear, dominated by Ferrari’s iconic red and complemented by sponsor branding from partners such as HP and Shell. Accompanied by the caption “Just tasty scenes,” the post was clearly designed to highlight a lighter, more informal side of the team as anticipation continues to build for the upcoming season.
In the days leading up to the full release, Ferrari had already teased fans with brief behind-the-scenes moments. One clip showed Charles Leclerc casually relaxing in a Ferrari hoodie, while another captured him confidently walking through the studio in his race suit. These previews set the stage for the final video and hinted at a coordinated media push following the official kit launch earlier in the year.
Lewis Hamilton’s presence, however, quickly became a focal point of the online reaction. Fans were quick to point out the seven-time world champion’s broad smile, particularly in shots where he appeared in lighter-colored kit elements. Social media platforms were soon filled with screenshots, memes and comments celebrating Hamilton’s enthusiasm and apparent ease in his new Ferrari environment.
The response underlined how much interest there is in Ferrari’s new driver pairing. Leclerc and Hamilton have already been featured together in several playful clips, including studio tours and informal moments that suggest a strong working relationship forming behind the scenes. For many supporters, this sense of camaraderie is seen as a positive sign as Ferrari prepare for the challenges of the next Formula 1 campaign.
Beyond the humor and fan reactions, the video also serves a strategic purpose. Ferrari are clearly leaning into digital content to maintain momentum and engagement during the off-track period. By humanizing their drivers and showcasing their personalities, the team keeps attention firmly on Maranello while the countdown to the 2026 season continues.
As excitement grows following the kit launch in January, clips like this help reinforce the narrative of a refreshed Ferrari era. With Lewis Hamilton settling into life alongside Charles Leclerc, fans are eager to see whether the positive energy seen off track will translate into performance once the cars hit the circuit.
Just tasty scenes 🤌 pic.twitter.com/TyJFS1drRJ
— Scuderia Ferrari HP (@ScuderiaFerrari) January 31, 2026
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