Ferrari reshuffles communications team as Silvia Hoffer Frangipane takes new role. Silvia Hoffer Frangipane leaves her role as Ferrari’s head of PR and media.

F1 | Silvia Hoffer Frangipane steps down as Ferrari head of communications

Ferrari has announced a significant change in its communications department as Silvia Hoffer Frangipane leaves her role as head of public relations and media. She will take on a new position within Ferrari’s communications team, marking a transition rather than a departure from the iconic Maranello-based team.

Maria Conti named interim head of Ferrari communications

Maria Conti has been appointed as interim head of public relations and media, replacing Hoffer Frangipane. Conti was initially named Ferrari communications manager on October 14 and brings over twenty years of experience in the automotive and luxury sectors. Her career includes leading roles at Maserati, Alfa Romeo, BMW, and MINI, where she honed her expertise in corporate and brand communications.

A celebrated career in motorsport communications

Silvia Hoffer Frangipane is a well-known figure in the Formula 1 community. After earning a degree in architecture from the Politecnico di Milano, she began her professional journey with Bugatti and Ducati before entering Formula 1 in 1998. She took charge of the press office at Minardi, quickly establishing herself as a rising star in F1 communications.

In 1999, she joined Williams, later moving to McLaren in 2010 as head of communications and media relations. Her work in these roles cemented her reputation as one of the sport’s leading communications professionals.

Joining Ferrari and shaping the team’s media image

Hoffer Frangipane joined Ferrari in February 2019 as communications manager, later becoming head of public relations and media. Over the years, she has been instrumental in managing the team’s press relations and shaping the public image of Ferrari’s F1 operations, guiding the Scuderia through a period of significant sporting and organizational transformation.

Continuity and expertise at Ferrari’s communications team

The new organizational setup reinforces Ferrari’s commitment to stability and continuity within its communications department, leveraging internal expertise and seasoned professionals. Both Silvia Hoffer Frangipane and Maria Conti are wished every success in their new challenges, reflecting the team’s focus on maintaining strong, professional communications at Maranello.