Who supplies clothing to F1 teams
The debut of Adidas as a supplier of technical and casual clothing for the Mercedes F1 team reshapes part of the fashion sponsorship landscape in Formula 1. Puma, previously the most represented brand (supplying five teams until 2024), loses the Brackley-based team and is now tied with Alpinestars, an Italian company that supplies fireproof suits to McLaren, Alpine, Haas, and Racing Bulls. But which fashion brands are investing in F1 team sponsorships? Here’s the updated overview as of January 2025, following the announcement of the Mercedes-Adidas partnership.
McLaren
Suits: Alpinestars | Clothing: Castore
The reigning Constructors’ Champion team maintains its partnership with the Italian brand Alpinestars for the technical gear worn by drivers and mechanics during race weekends. For casual wear, including t-shirts, shirts, and trackside attire for engineers, executives, and drivers, McLaren relies on the English brand Castore.
Ferrari
Suits: Puma | Clothing: Puma and Giorgio Armani
Ferrari has had a longstanding sponsorship agreement with Germany’s Puma, which produces the drivers’ suits (including those of Lewis Hamilton, a longtime ambassador of the brand) and the team members’ clothing. Adding a touch of elegance, Giorgio Armani supplies formalwear for special occasions.
Red Bull
Suits: Sparco | Clothing: Castore
In 2023, Red Bull ended its long collaboration with Puma, which previously supplied both technical racing gear and team kits. The team opted for the Italian brand Sparco for the drivers’ suits (Max Verstappen and Liam Lawson) and fireproof gear used by mechanics. For casual trackside wear, the team kits are produced by Castore, which also sponsors McLaren and Alpine in 2025.
Mercedes
Suits: Adidas | Clothing: Adidas
The partnership between Mercedes and Adidas is comprehensive, as indicated by the announcement of the deal. The German brand replaces Puma, a “sibling” brand given their shared origin in a post-war family business split and rivalry between brothers Rudolf and Adolf Dassler. Adidas now supplies both the technical racing gear and the casual team kits, previously provided partly by Puma and partly by Tommy Hilfiger.
Aston Martin
Suits: Puma | Clothing: Hugo Boss
Puma continues to provide suits for Aston Martin’s mechanics and official drivers Fernando Alonso and Lance Stroll. For trackside casual wear, the Silverstone-based team’s staff wears clothing from the sports line of Hugo Boss.
Alpine
Suits: Alpinestars | Clothing: Castore
After ending its partnership with the Turin-based company Kappa, Alpine officially became the third team in 2025 to adopt trackside clothing supplied by Castore, joining McLaren and Red Bull. For technical gear, the collaboration with the Italian company Alpinestars has been confirmed.
Haas
Suits: Alpinestars | Clothing: Tricorp
The small American team differs from many of its Formula 1 rivals, including in its choice of trackside team kits, which are supplied by the Dutch company Tricorp, primarily active in the workwear market. Like Alpine, McLaren, and Racing Bulls, Haas uses suits and technical gear branded Alpinestars during sessions.
Racing Bulls
Suits: Alpinestars (?) | Clothing: Hugo Boss
Red Bull’s junior team does not follow its parent company regarding fashion sponsorships. Trackside clothing for Yuki Tsunoda and Isack Hadjar will be provided by Hugo Boss, which also promoted its Hugo streetwear brand on the livery of the VCARB01 in 2024. However, there is uncertainty about the supplier of suits and technical gear: last season, they were branded Alpinestars, but the Italian company’s logos are currently absent from the active sponsors for 2025.
Williams
Suits: Puma | Clothing: Puma
In 2024, Williams revamped its wardrobe by switching to Puma as its technical sponsor. Until the previous year, the historic British team used OMP suits and casual clothing from the English brand Umbro. Starting last season, the German company Puma has provided all gear for Alex Albon and teammates Logan Sargeant and Franco Colapinto. This arrangement will continue in 2025 with the anticipated arrival of Carlos Sainz.
Sauber
Suits: Puma | Clothing: Code Zero
Alongside Ferrari, Aston Martin, and Williams, Sauber—still operating under its name for another year before Audi’s arrival in 2026—is the fourth team on the grid to wear suits and racing gear branded Puma. However, trackside clothing is supplied by the Dutch company Code Zero, which primarily operates in the sailing sector.
Formula 1 Group and FIA
It’s worth noting that personnel working at the track also wear branded clothing. Formula 1 employees, led by CEO Stefano Domenicali, often sport Puma products, though it remains to be seen if the new LVMH sponsorship will include formalwear or accessories from one of the renowned brands within the French luxury group. FIA personnel, on the other hand, wear trackside clothing branded AlphaTauri, a company under the Red Bull group that until 2023 lent its name to the Faenza-based team.
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