Ferrari enters digital finance with new BingX F1 deal to explore blockchain innovation. Ferrari has announced a multi-year partnership with cryptocurrency exchange BingX.

F1 Formula 1 | Ferrari signs partnership with cryptocurrency exchange

Ferrari has announced a major new collaboration with BingX, one of the world’s leading cryptocurrency exchanges and Web3 technology platforms. The multi-year contract, starting on 1 January 2026, will strengthen the Italian brand’s presence in the digital arena.

BingX becomes official Team Partner of Scuderia Ferrari HP

Under the agreement, BingX will become an official Team Partner of Scuderia Ferrari HP, bringing blockchain innovation and technology into one of Formula 1’s most prestigious teams. The collaboration represents a significant step toward integrating the world of digital finance with high-level motorsport, further cementing Ferrari’s connection to the emerging digital economy.

Impact and future prospects

This partnership confirms Ferrari’s interest in technological innovation and its desire to expand visibility in emerging sectors such as cryptocurrencies. Starting January 2026, the collaboration with BingX will create synergies between digital innovation and motorsport, offering new opportunities for growth and fan engagement.