The Ferrari SF-23 challenger that will be officially presented tomorrow starting with 11:25 Italian time will have a new sponsor on the livery of the car which Charles Leclerc and Carlos Sainz will take to the track in the 2023 Formula 1 championship.
We are talking about Bang & Olufsen, a Danish company specialized in the production of hi-fi audio equipment and televisions founded in 1924. Below is the official note from the Prancing Horse:
“Scuderia Ferrari is pleased to announce the arrival of Bang & Olufsen as a new Official Partner. The Danish company is a marque of excellence in the field of audio technology and will join forces with the Formula 1 team to offer new generation experiences to fans of the top motor racing category through activations both at the race track and in Maranello. The Bang & Olufsen logo will feature on the SF-23 driven by Charles Leclerc and Carlos Sainz.” – the Maranello team informed on its official website earlier today.
Benedetto Vigna, Ferrari chief executive officer, said: “We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state of-the-art audio technology, combined with cutting edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership.” – the Ferrari CEO concluded.
Show your support for Scuderia Ferrari with official merchandise collection! Click here to enter the F1 online Store and shop securely! And also get your F1 tickets for every race with VIP hospitality and unparalleled insider access. Click here for the best offers to support Charles and Carlos from the track!
Leave a Reply