The changes recently announced by Ferrari president John Elkann have begun earlier than expected. The Maranello team has announced the appointment as Chief Communications Officer of Francesca Montini, who will be responsible for defining and guiding the communication strategy at a global level.
Already head of Brand and Corporate communication at Ferrari since January 2018, Francesca has developed a strong international experience in corporate communication over the course of her career, working in various markets (Europe, the Middle East and the United States) and for various global brands, among such as Nokia, Nike, Ford and Jeep.
Francesca holds a degree in Business Communication from the University of Rome La Sapienza and the Ferrari Corporate Executive MBA from the Bologna Business School.
Charlie Turner, Chief Content & Communication Officer since April 2021, has decided for personal reasons to continue working with Ferrari only as a Content Creation Consultant.
“I thank Charlie for his dedication and commitment to Ferrari. His professional experience and passion for the sports car business have made an important contribution to our Group and we look forward to continuing to benefit from his expertise in his new role – said Benedetto Vigna, CEO of Ferrari – I am delighted to be able to count on Francesca in her new position, which confirms the constant progress of the talents present in the Company and the evolution of our organization. Her managerial skills, energy and constant search for excellence meet the needs of a company in continuous development on international markets”. – Benedetto Vigna concluded.
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