Following the official presentation of the new Ferrari SF-26, the Scuderia has made the first pieces of the 2026 merchandise available for purchase across several platforms. Here is the first comprehensive guide, along with the initial prices, for fans interested in getting their hands on the latest official Ferrari gear.
New season, new merch
The Scuderia of Maranello officially kicked off the 2026 season with the debut of the SF-26, the first car designed under the new technical regulations coming into effect this year. Alongside the launch of the car, Ferrari has begun rolling out the first items of its 2026 merchandise collection, which are now available for purchase through multiple online channels. For fans looking to secure some official Ferrari gear, this guide covers everything you need to know.
A few days ago, Ferrari showcased the 2026 racing suits on its official social media channels, providing the first hints about the merchandise. In particular, fans immediately noticed the return of a shinier, more vibrant shade of red, while white is set to play a prominent role this year, in line with the new SF-26 livery. Around the same time, various leaks of merchandise also began circulating online, which now appear to be authentic.
The first items of the 2026 Ferrari merchandise
Coinciding with the presentation of the SF-26, Ferrari has made the first merchandise items available for purchase. On both the Ferrari Store and the official Ferrari section on Puma’s website, the first three products can be pre-ordered. On the official Ferrari Store, fans can already purchase caps featuring the branding of Ferrari drivers Charles Leclerc and Lewis Hamilton. These caps are set to ship starting 27 February, meaning this is currently a pre-order option. The price for each cap is 48 euros.
On the official Formula 1 platform and the Ferrari Store, the new 2026 polo shirt is available. This polo is very similar to the leaked model that surfaced online recently. The price for the polo shirt is 90 euros.
What’s next in the merchandise catalog
At this stage, these are the first items officially made available to Ferrari fans, but the merchandise catalog will continue to expand in the coming days. Ferrari has also teased a new t-shirt on its social media channels, which is also available for purchase. It is likely that this t-shirt will have a counterpart in the same style as the polo shirt, which you can get here. Fans are encouraged to save this article and check back frequently, as we will update it as soon as new merchandise becomes available.
In summary, Ferrari fans now have the opportunity to pre-order the first pieces of the 2026 merchandise collection, including caps and polo shirts, featuring the official colors and branding of the SF-26 era. With more items expected in the coming weeks, this is just the beginning of a full lineup of official Ferrari products for the new season.
Leave a Reply