Formula 1 will launch its new AI-powered Strategy Insight broadcast graphics at the Hungarian Grand Prix, giving viewers real-time predictions about pit stops, tyre changes and the strategies most likely to unfold. Developed with AWS, the feature is designed to offer fans a clearer view of the decision-making process normally taking place behind the scenes on the teams’ pit walls.
Beginning with the Budapest race, viewers following the 2026 Hungarian Grand Prix broadcast will see Strategy Insight appear as graphic panels on Formula 1’s world feed. The new tool combines machine learning with Track Pulse, Formula 1’s real-time data feed, to predict what could happen on track based on the current race conditions and historical precedents.
How F1 Strategy Insight will explain race decisions
Strategy Insight is a predictive model intended to make Formula 1 strategy more transparent and easier for viewers to understand. Its graphics will explain the optimal race plans identified by the system, particularly the most effective moments to make a pit stop and change tyres.
The objective is to provide viewers with a level of strategic detail comparable to the information available inside Formula 1 teams. Rather than waiting for pit stops to reveal each competitor’s intentions, fans should be able to follow the strategic picture while it is still evolving.
Ruth Buscombe explains the new AWS-powered tool
Former Formula 1 race strategist and current AWS Technical Advisor Ruth Buscombe spoke enthusiastically about the project, which she personally helped to develop.
“Strategy in F1 has always been described as something of a dark art and a black box,” Ruth Buscombe said. “Now, thanks to the power of the insights made available by AWS, we can turn it into a glass house.”
Ruth Buscombe brings extensive experience at the highest level of motorsport. She previously led race strategy for Alfa Romeo and also worked with Ferrari and Haas. She now serves as an on-air analyst on Formula 1’s world broadcast feed.
Ruth Buscombe stressed the importance of making the teams’ decision-making processes more visible to the audience.
“Teams are constantly assessing and changing the strategy, and we hope this Strategy Insight plug-in is a way to bring that story to the forefront, giving viewers at home a clearer window into the decision-making process.”
Why F1 Strategy Insight will debut at the Hungarian GP
The Hungarian Grand Prix weekend provides an ideal first test for the new tool. Ruth Buscombe described strategy at the Hungaroring as being “on a knife edge” because teams must make finely balanced calculations when choosing between one-stop and two-stop plans.
“For a two-stop plan, the first pit stop needs to come by lap 20 of 70, a decision that typically has to be made even earlier,” Ruth Buscombe explained.
The narrow window for making that call means that a mistake can compromise either strategy. The choice between one and two stops is expected to be an important part of the 2026 Hungarian GP tyre strategy, with the new graphics intended to show viewers how the calculations develop in real time.
“If you wait too long for the two-stop, you lose. If you go too early and end up with a one-stop, you lose as well,” Ruth Buscombe said. “Teams have around 15 laps to work it out, and we will bring that story live into your homes. You won’t have to wait to see what the teams do: we will show you the story as it unfolds.”
Bringing fans closer to the Formula 1 pit wall
Strategy Insight aims to transform one of Formula 1’s most complex and closely guarded areas into a central part of the broadcast narrative. By combining live race data, historical information and predictive modelling, the tool should help viewers understand not only what teams are doing, but also why they are considering a particular strategic decision.
Its Hungarian Grand Prix debut will provide an immediate challenge. With teams facing a limited window in which to choose between one and two pit stops, Strategy Insight will attempt to make the tactical battle understandable before the decisive moves become visible on track.
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