Ferrari F1 – The global growth that has marked Formula 1 during the last year is reflected perfectly in the 2023 calendar, which is made up of a record-breaking 24 events and includes three races in the United States: Las Vegas, Austin and Miami.
Ferrari’s sponsorship revenues grew by 29.5% from 2021 to 2022, totaling $ 121.6 million in the third quarter and then further increasing by 26%, reaching $ 345.2 million in 2022.
The improvement of Ferrari, from sixth to third in the constructors’ standings between 2020 and 2021, is one of the main reasons for this growth. Net revenues for the Maranello team have so far been $ 1.24 billion in 2022, which means an increase of 19% over the same period last year.
According to the report, 161 deals were concluded between United States sponsors and Formula 1 teams during the current championship. This is an increase of 21.1% compared to 2021 and 66% compared to 2020.
Recently, US-owned Haas announced that MoneyGram will become its new title sponsor and the official team name will change next season to MoneyGram Haas.
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McLaren has a partnership with Google and Red Bull’s title sponsor is Oracle, also two US-based companies.
Even American drivers, such as IndyCar star Colton Herta, are now in the race to sit in a Formula 1 car thanks to US policy that aims to maximize their visibility.
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