Charles Leclerc launches SIDEQUEST, a new creative studio at the intersection of sport, culture, and design: what lies behind the Monegasque driver’s ambitious project
Formula 1 driver Charles Leclerc is expanding his horizons far beyond the racetrack by announcing the launch of SIDEQUEST, an innovative creative studio developed in collaboration with photographer and filmmaker Antoine Truchet and strategist Nicolas Jayr. The goal of this initiative is to bring together sport, culture, and creativity to produce projects with strong narrative impact.
SIDEQUEST positions itself as a studio rooted in European culture but with an international vision, capable of supporting brands, talents, and creators in defining authentic and original stories. With offices in both Monaco and Amsterdam, the studio benefits from a trusted network of collaborators across cinema, design, photography, fashion, and music, allowing it to assemble bespoke teams tailored to the specific needs of each project.
What is SIDEQUEST, Charles Leclerc’s new project
The mission of SIDEQUEST is clear: to provide a creative approach that goes beyond traditional models, where storytelling emerges organically from within and reflects the true essence of those who live it.
Charles Leclerc explained the deeper meaning behind this new entrepreneurial venture, sharing his longstanding curiosity beyond the racetrack. He said he has always been interested in music, launching a gelato brand, exploring fashion, and creating unique content. He added that fans often refer to his “side quests,” which he considers a compliment.
The Monegasque driver further emphasized that these activities are not mere distractions but integral to his way of thinking, expressing himself, and creating. Over time, his curiosity has grown, along with his attention to detail, emotions, and storytelling. SIDEQUEST represents a way to transform this vision into reality and share it with a wider audience.
With SIDEQUEST, Charles Leclerc is not just a figurehead but a co-founder actively engaged in the creative journey alongside his trusted collaborators. From collaborations with athletes to original content formats and projects for fashion and sports brands, the studio aims to build lasting narratives that combine authenticity with impact.
This initiative underscores once again the Ferrari driver’s desire to push beyond the boundaries of sport, bringing his unique creative sensibility to a global context and redefining the way athletes engage with culture and storytelling.
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