
Longer contracts and a strong focus on Asia and Africa: Formula 1’s new strategy to expand the calendar raises questions about Europe’s future on the schedule. F1 has a clear vision for the development of its race calendar, with Europe watching closely as Asia and Africa push for new Grands Prix. The limit of 24 races remains in place, a figure considered more than adequate for the current state of the Circus. Despite Liberty Media also prioritising the American market, it is difficult to imagine additional races in the United States in the short term.
“Grands Prix are mega-projects: they require significant investment, but they generate extraordinary economic returns,” explained Louise Young, Formula 1’s director of Grand Prix promotion, speaking to the Financial Times. With these words, she summed up the importance of the Circus for local organisers. These are events that support local communities and often become an “integral part” of the time of year in which they are scheduled, both economically and culturally.
To grow and attract new investment, stability is essential. For this reason, Formula 1 is increasingly focused on long-term contracts with promoters. “We want ambitious organisers who invest, who look to the future and who want to grow their appeal at both national and international level. Our success is their success and vice versa,” Young said, underlining the close relationship between Formula 1 and its partners around the world.
Open doors to Asia and Africa, but what about Europe?
The short- to medium-term objective is clear: expansion in Asia and Africa. “For now, we believe that 24 is the right number of events for us, for the teams and for the quality of our product. The growth of our ecosystem will not necessarily come from an increase in the number of races. Rather, we see this growth in optimising the calendar and making some changes,” Young explained.
“In the past, there has been talk of rotation, perhaps of a rationalisation of our presence in Europe,” she added. “We hope to add another destination in Asia and we have several prospects in Africa. We hope to find a partner who can guarantee a stable and long-term presence.” These comments inevitably place Europe under the spotlight, as historic venues and traditional races could be forced to adapt to a more competitive and global calendar landscape.
Against this backdrop, Formula 1’s future calendar is set to become an increasingly strategic balancing act between tradition and global expansion. While historic European venues continue to represent the sport’s roots and identity, the commercial and cultural opportunities offered by emerging markets are impossible to ignore. The challenge for Formula 1 will be to preserve the heritage that has shaped the championship while adapting to a rapidly evolving global audience, ensuring that the calendar remains sustainable, competitive and attractive for teams, promoters and fans alike.







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