Charles Leclerc plays along with Ferrari’s goofy BingX mascot in light-hearted team video

Charles Leclerc has shown a lighter side away from the Formula 1 cockpit after appearing in a playful Ferrari video built around the team’s animated BingX mascot. The Monegasque driver follows a series of deliberately absurd instructions while wearing his race helmet, turning a simple team-facility moment into one of Ferrari’s more unusual social-media clips.

The video places Charles Leclerc in his red Ferrari team shirt with his helmet on, while an animated yellow character gives him increasingly silly directions. At one point, the Ferrari driver looks upwards as though reacting to the idea that his helmet itself is talking, with his expressions shifting between confusion and amusement as he plays along with the sketch.

Charles Leclerc joins Ferrari’s playful BingX mascot video

The Charles Leclerc BingX mascot video leans deliberately into humour rather than racing performance or technical content. The animated character gestures around the helmet and directs the Ferrari driver through the sequence, while Charles Leclerc largely lets his facial reactions and body language carry the joke.

The result is a different type of Ferrari content from the usual race-weekend footage, engineering features or driver interviews. Instead, the clip presents the Monegasque driver in a relaxed setting and relies on an intentionally awkward interaction between the serious visual of a Formula 1 helmet and the exaggerated cartoon mascot surrounding it.

Charles Leclerc also reposted the video himself, extending its reach beyond Ferrari’s own channels. Responses from fans included laughing emojis and references to the strange instructions in the clip, with many reacting positively to the more informal side of the team and its drivers.

Ferrari mixes Formula 1 with lighter partner content

BingX has been Ferrari’s official crypto exchange partner since earlier in 2026, and the collaboration has included digital content designed to sit alongside the team’s more traditional Formula 1 coverage. This latest clip follows that approach by using an animated mascot and Charles Leclerc rather than focusing directly on racing or car performance.

For Ferrari, content of this kind offers a different way of presenting its drivers between competitive sessions. Charles Leclerc remains instantly recognisable in full Ferrari colours and with his race helmet, but the tone is intentionally removed from the pressure of a Grand Prix weekend.

That contrast is part of what makes the clip work. Formula 1 drivers are usually seen discussing lap time, setup, tyres or race strategy, while this sequence asks Charles Leclerc to react to deliberately nonsensical instructions from a cartoon character. The humour comes from seeing a highly controlled sporting environment briefly replaced by something far less serious.

Charles Leclerc’s reactions become the centre of the joke

The video does not depend on a complicated storyline. Much of its appeal comes from Charles Leclerc appearing slightly bewildered while still cooperating with the mascot’s directions. His helmet becomes part of the comedy itself, with the animated character positioned around it as though interacting directly with the Ferrari driver.

Ferrari has increasingly mixed conventional Formula 1 communication with shorter entertainment-focused material, and this clip follows that more relaxed format. Rather than trying to attach sporting significance to the moment, it simply gives fans another glimpse of Charles Leclerc away from the competitive environment in which he is normally seen.

With the 2026 season continuing, the video offers a brief change of tone for Ferrari followers. There is no technical message or sporting revelation behind it, but it does show the 28-year-old willing to play along with one of the team’s more unconventional pieces of partner content — and judging by the reaction around the clip, that was enough to get plenty of fans laughing.