
SportsPro’s 50 Most Marketable Athletes enables sports marketers across the globe to make intelligent sponsorship and investment decisions quickly.
Now in its 13th year, this highly anticipated ranking considers the dynamic nature of athlete marketability in the digital age, applying an advanced science that goes beyond vanity metrics to measure which sports stars offer the most value to brands today.
The Top 50 Most Marketable Athletes, according to Sports Pro, includes five Formula One drivers: Lewis Hamilton is third on the list, behind only Cristiano Ronaldo and Serena Williams, while the second F1 driver on the list is Scuderia Ferrari’s Charles Leclerc, 25th on the list of Most Marketable Athletes, ahead of Max Verstappen (33), George Russell (35) and Sergio Perez (36):
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