Charles Leclerc found himself in the spotlight for an unexpected reason after a light-hearted video featuring his LEC ice cream brand appeared on Instagram. The clip was shared by American chef and internet personality Nick DiGiovanni, a creator known worldwide for setting multiple food-related Guinness World Records.
In the video, Nick DiGiovanni tasted one of the flagship flavours from the LEC ice cream range, offering his honest reaction in an entertaining and informal setting. The post quickly attracted attention from both Formula 1 fans and food enthusiasts, blending motorsport star power with online food culture.
Nick DiGiovanni gives Swirly Pistachio-OH a strong score
The flavour under review was Swirly Pistachio-OH, one of the most talked-about varieties produced under the LEC brand. After sampling it on camera, Nick DiGiovanni delivered a highly positive verdict, awarding the ice cream a score of 9.2 out of ten. The rating underlined the quality of the product while keeping the tone of the video relaxed and humorous.
However, the moment became even more entertaining when Charles Leclerc himself was revealed to be present during the filming. The Ferrari Formula 1 driver, who had been recording the video, reacted with mock disappointment, clearly signaling that anything less than a perfect score was not quite enough.
Charles Leclerc joins the fun in promotional moment
As the video continued, Charles Leclerc could be seen gesturing playfully, indicating that he was hoping for a higher rating. His involvement added a personal and authentic touch to the clip, turning a simple review into a memorable promotional moment. The interaction between Leclerc and DiGiovanni highlighted the relaxed and humorous side of the Ferrari driver away from the race track.
The video was designed as a creative advertisement for the LEC ice cream brand, using humor and personality rather than a traditional marketing approach. By featuring a well-known chef and allowing Charles Leclerc to appear naturally on camera, the brand managed to connect with a broad audience across social media.
LEC ice cream gains visibility beyond Formula 1
For Charles Leclerc, projects like LEC ice cream reflect a growing trend among Formula 1 drivers to build personal brands beyond motorsport. Collaborations with high-profile internet figures such as Nick DiGiovanni help introduce these ventures to new audiences who may not follow Formula 1 closely.
The playful exchange over a nine out of ten rating ensured the video remained engaging while reinforcing the identity of the LEC brand. For fans of Charles Leclerc and Ferrari alike, it offered an entertaining glimpse of the driver’s off-track personality and entrepreneurial ambitions.
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