Charles Leclerc and Lewis Hamilton temporarily took control of Ferrari’s social media channels in Singapore on Thursday, giving supporters a more informal look at the two drivers before the Grand Prix weekend moved into its competitive phase. The Ferrari social media takeover included direct replies to fans, live interaction, selfies and even changes to the team’s profile pictures.
The initiative stood out from the usual media-day content because the Monegasque and his Maranello teammate were not simply appearing in prepared team posts. Instead, the pair became active participants in Ferrari’s online presence, interacting directly with followers and bringing a deliberately lighter tone to Thursday’s activities in Singapore.
Ferrari social media takeover puts Leclerc and Hamilton directly in touch with fans
One of the most memorable exchanges came when Charles Leclerc personally responded to a supporter with the message: “Hi Matty this is Charles how are you?” It was a simple interaction, but precisely the type of direct contact that made the takeover feel different from Ferrari’s more conventional social-media output.
Leclerc and Lewis Hamilton also encouraged supporters to follow Monegasque’s own account, while Ferrari’s channels were used for a mixture of casual photographs and spontaneous content from around the circuit environment. Profile-picture changes added another playful element, making it clear that the drivers had been given considerable freedom to engage with the account rather than simply appearing in a scheduled video.
The result was a brief change of pace for Ferrari followers. Media day normally produces a steady stream of interviews, paddock photographs and previews ahead of the first practice session, but the team used the Singapore Thursday to show a more relaxed side of its driver pairing.
Charles Leclerc and Lewis Hamilton show their off-track chemistry
The takeover also offered another glimpse of the developing dynamic between Leclerc and Hamilton. Their first season together at Ferrari has inevitably placed both drivers under intense scrutiny, particularly whenever results or performance have fallen short of expectations, but the Singapore content centred on their interaction away from the technical and sporting questions surrounding the team.
There was no attempt to turn the social-media activity into a statement about Ferrari’s competitive position. Instead, it remained what it appeared to be: a light-hearted fan engagement exercise built around the personalities of the team’s two drivers.
That distinction is important. Nothing from the takeover offered new information about Ferrari’s car, strategy or expectations for the weekend, but it did provide supporters with access to Leclerc and Hamilton in a setting less formal than the usual press conferences and television interviews.
Ferrari gives fans a different start to the Singapore Grand Prix weekend
Singapore provides a particularly busy backdrop for Formula 1 media activity, with the paddock operating around the unusual schedule of a night race. Before attention shifts fully towards practice, qualifying and race performance, Thursday offers teams one of their final opportunities to produce more relaxed content involving their drivers.
Ferrari used that window to good effect by allowing Leclerc and Hamilton to communicate with supporters in a way that felt less scripted than standard promotional material. The mixture of replies, live appearances and selfies gave followers a brief look at the drivers before the focus inevitably returns to lap times and the SF-26’s performance.
For fans, the appeal was straightforward: two Ferrari drivers taking over the team’s account and speaking directly to the people following them. It did not change anything about the competitive challenge awaiting Ferrari in Singapore, but it provided an unusually informal opening to one of Formula 1’s most distinctive Grand Prix weekends.
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