Ferrari driver Charles Leclerc has stepped away from the Formula 1 paddock and into the world of high fashion, joining internationally acclaimed actress Eva Longoria for APM Monaco’s striking summer 2026 campaign.
The glamorous campaign, presented in the form of the brand’s stylish APM Newspaper, embraces the unmistakable spirit of Monaco, blending Mediterranean elegance, Riviera-inspired aesthetics, and luxury jewellery design. The campaign imagery places Charles Leclerc and Eva Longoria at the heart of a visual concept built around sunshine, seaside glamour, and the timeless sophistication associated with the Principality.
The campaign’s French headline, “Un été à Monaco” — translated as “A summer in Monaco” — perfectly captures the tone of the collection. With bold red-and-white visuals inspired by the Monegasque flag, the creative direction pays tribute to Monaco’s identity while delivering a fresh, modern summer aesthetic.
For Ferrari fans, seeing Charles Leclerc in this kind of collaboration is hardly surprising. The Monegasque driver has become one of Formula 1’s most marketable personalities, combining elite sporting success with effortless style and a strong connection to his home country. His partnership with APM Monaco further reinforces his growing presence beyond motorsport, where luxury fashion and lifestyle brands increasingly see him as a natural ambassador.
Charles Leclerc expands his presence beyond Formula 1
While Charles Leclerc remains fully focused on Ferrari’s Formula 1 campaign, appearances like this highlight his appeal far beyond racing. The Ferrari star has built a global profile that extends into fashion, luxury, and lifestyle partnerships, making him one of the most recognisable faces in modern motorsport.
Alongside Eva Longoria, the campaign delivers a distinctly glamorous image, balancing Monaco’s exclusivity with a relaxed summer atmosphere. Longoria’s Hollywood elegance and Charles Leclerc’s effortless Riviera charm make for a pairing designed to attract both fashion audiences and Formula 1 fans alike.
The collection itself appears to celebrate warm-weather sophistication, with jewellery pieces and visual storytelling inspired by beach clubs, coastal leisure, and the refined social scene that has long defined Monaco’s international image.
Ferrari star embraces Monaco identity
For the 28-year-old, the collaboration carries an even deeper meaning. Unlike many ambassador campaigns, this one feels closely tied to his personal identity as a Monaco native. The colours, styling, and overall creative concept align naturally with the world he has grown up in, making the partnership feel authentic rather than purely commercial.
As Ferrari prepares for the next chapter of its Formula 1 season, Charles Leclerc continues to strengthen his brand away from the circuit as well — proving that his appeal stretches far beyond lap times and podium celebrations.
Whether in the cockpit of a Ferrari Formula 1 car or in front of the camera for a luxury campaign, Charles Leclerc remains one of the standout personalities of the sporting world.
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