F1 and Belvedere Vodka: partners in excellence and innovation
This partnership marks Belvedere’s first entry into the world of global sports, bringing together two entities that share values of tradition, excellence, and the pursuit of perfection. Through this collaboration, Formula 1 and Belvedere Vodka will offer unique experiences, enhancing the exclusive atmosphere of the paddock and F1-related events.
The debut in Australia with an exclusive event
The first major activation of the partnership will take place at the FORMULA 1 LOUIS VUITTON AUSTRALIAN GP 2025, where Belvedere will host an exclusive After Party. The event will celebrate the elegance and energy of Formula 1 with the participation of some of the world’s most renowned DJs, creating an unprecedented experience for guests and fans.
Melbourne will be buzzing. In Australia, the collaboration between Charles Leclerc and Chivas Regal will also be celebrated.
A premium experience at circuits around the world
Beyond the inaugural event in Melbourne, Belvedere Vodka will be present at all rounds of the 2025 season, served in the most prestigious hospitality areas of F1, including the Paddock Club and the F1 Garage. This collaboration will enhance the fan experience, bringing the elegance and distinctive quality of the Belvedere brand into the world of Formula 1.
Official statements: Formula 1 and Belvedere
Stefano Domenicali, President and CEO of Formula 1, enthusiastically commented on the agreement:
“Formula 1 has always been synonymous with prestige, adrenaline, and spectacle, which is why we are thrilled to welcome Belvedere as our first Official Vodka Partner. We share the same dedication to quality and the creation of exclusive moments. This announcement further confirms our strong connection with LVMH, reinforced by a decade-long partnership. We are proud of this collaboration and their commitment to capturing the essence of Formula 1.”
Francois-Xavier Desplancke, President and CEO of Belvedere Vodka, added:
“I am extremely proud of the partnership between Belvedere and Formula 1. Our shared dedication to innovation, expertise, and precision has made us natural partners, creating an exceptional alliance. In the adrenaline-fueled world of Formula 1, where milliseconds create legends and engines roar with pure energy, Belvedere Vodka arrives not just as a partner but as a symbol of celebration and entertainment. Formula 1 is not just speed; it is a spectacle. Where there is a race, there will always be a reason to celebrate the thrill of the sport, on and off the track.”
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