Red Bull’s dominance in the 2023 championship led to a drop in Formula 1 viewership: could its popularity be at risk again in 2024?
Usually, as fans (and others) eagerly await the new season, questions start to arise. The numerical observation of the decline in viewership caused by Red Bull’s clear dominance is one of the significant issues affecting F1’s popularity. And what if this popularity were to be jeopardized?
In recent years, Formula 1 has returned to being the sport it once was. The pinnacle of motorsport has seen a rekindling of old fans and a fantastic discovery for younger enthusiasts. Movies, TV series, and a strong presence on social media were likely just some of the ways that brought many more people into the world of racing.
However, in 2023, a sharp drop in viewership was recorded, attributed to the predestined outcome after the early races. The thrilling moments were indeed very few, and having only one dominant protagonist deprived the sport of curiosity and the potential for intense competition.
Certainly, fans are well aware that there are historically seasons with great dominance and few challenges. But one must wonder if lovers of this sport are still willing to endure the boredom of too many races where little or nothing happens, with a predetermined winner.
Most likely, the 2024 Formula One campaign will see a stronger Max Verstappen. This could negatively impact the resurged popularity of a historic sport characterized by intense rivalries. To better understand the concerning trend, one only needs to look at betting predictions. No athlete is rated as high as the three-time world champion as a sure winner.
In the modern era of sports, it’s almost absurd to think that someone is already considered defeated before the competition begins. So, if these expectations are confirmed, it won’t be surprising if even long-time fans avoid tuning in to watch a race.