The popularity of Formula 1 has experienced a rapid surge with the arrival of cameras inside the paddock. After the first season of the famous series Drive to Survive, the passionate audience of the F1 world has grown in every corner of the globe, especially in the United States. Like any respectable series, there are main and supporting actors, including Günther Steiner, a true star of the program. However, with his exit from the Circus, the future of Drive to Survive seemed at risk. A future that already has a “multimillion-dollar investment,” according to the producer.
The Formula 1 series gained access to the behind-the-scenes of the sport in 2018 and has produced 5 seasons of stories from the premier series. Although it has significantly increased interest in this sport, especially where it struggled to gain an audience for a long time, the show that has received various criticisms from some drivers for its massive injection of drama. Despite its success, the founders of Box to Box, James Gay-Rees and Paul Martin, sought investment for a certain period.
According to the website Deadline, the production company Box to Box Films has secured a significant monetary investment from Bruin Capital. However, the exact amount invested by the investor in the project is not known, but it is believed to be a minority stake.
“Every time you reach a certain level, you have a perception of success from the outside, and you start to receive a lot of people asking about an investment or a sale,” commented the producers on the current status of the Drive to Survive product. “We decided that maybe it was worth finding out if there was a partner that made sense or an investment. It’s still very early, but we have definitely talked to some people.”