Video: the key element missing in Formula 1’s bid to crack America. The key missing piece in F1's bid to crack America.

After decades of trying, F1 is finally starting to succeed in connecting with an American audience. As the recent USGP showed new fans are being swept in by initiatives like the Netflix Drive to Survive series, and that is turning them into race-going fans who want to follow F1 more closely. While you could say that means F1 has now broken in to the US market, there’s one key element missing from the Formula 1 picture that is truly needed to establish it as a mainstream presence on the American sporting scene:

— see video above —