Official: Peroni Nastro Azzurro 0.0% becomes new Ferrari sponsor. The Italian brand leaves Aston Martin to join Ferrari.

A ‘beer-filled’ 2024
From Aston Martin to Ferrari. The official announcement came in the heart of the Italian night: Peroni Nastro Azzurro 0.0% and the Scuderia Ferrari F1 team have entered into a multi-year partnership. To celebrate the partnership and kick off the exciting experiences to come, Peroni Nastro Azzurro 0.0% will unveil a series of limited-edition products called Tifosi Nastro Azzurro 0.0%, the first of which is an affectionate letter to the fans of the Scuderia Ferrari.

In honor of the inaugural year of the partnership, 2,024 bottles of the Tifosi Nastro Azzurro 0.0% series have been produced, with each bottle individually numbered from 1 to 2,024. The custom bottles embrace the visual identities of both brands, marking the beginning of this new partnership. These bottles will then be sent to Scuderia Ferrari Clubs scattered in various parts of the world: Italy, the UK, Ireland, the USA, Canada, Singapore, Romania, and Australia.

Frederic Vasseur, team principal of the Scuderia Ferrari, commented on this new partnership: “We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%. Having both brands visible in the top category of motorsport helps ensure strong visibility for Italy on the world stage. Our two great companies share many values, such as attention to detail and style, as well as the ability to blend tradition and innovation in their respective fields. I look forward to starting our collaboration with Peroni Nastro Azzurro 0.0%, which I am sure will prove to be a great success for both parties.”

“We are incredibly proud to launch our new partnership with Ferrari today – the words of Paolo Lanzarotti, CEO Asahi Europe & International – through this collaboration, we intend to enhance the fan experience that makes this sport so special and embodies passion and flair, fundamental factors for both Peroni Nastro Azzurro 0.0% and Ferrari. By launching our limited edition Tifosi Nastro Azzurro 0.0% bottles, we are setting the tone for this partnership exactly as we intend to continue: with a celebration of the fans with whom we want to collaborate.”