OFFICIAL – Ferrari confirms huge ‘historic’ title sponsorship: details of new partnership with HP. Ferrari confirms huge ‘historic’ title sponsorship with HP.

Ferrari has officially announced a multi-year partnership with Hewlett Packard, which will become the new title sponsor of the team starting from the Miami Grand Prix.

After several years of absence, Ferrari is once again having a title sponsor. Just a few minutes ago, in fact, the Maranello team officially announced a multi-year partnership with Hewlett Packard, a well-known American multinational in the world of information technology, which will become the new title sponsor of the team starting from the Miami GP.

Scuderia Ferrari HP is born
“Today, Ferrari and HP Inc. have announced a historic multi-year title partnership,” reads the Ferrari statement. “This collaboration between two of the most iconic companies in the world involves a shared commitment to promoting sustainable innovation and accelerating the use of targeted technologies through the Formula 1 team Scuderia Ferrari, Scuderia Ferrari Esports Team, and the Scuderia Ferrari Driver Academy.

The HP logo will appear on the livery of the SF24 starting from the Miami weekend, “when the team will start competing as Scuderia Ferrari HP.”

“Our founder left us with a legacy of continuous progress, and from this comes our innovative drive, both on the road and on the track, as well as our commitment to sustainability, from carbon neutrality to the education of young generations,” commented Ferrari CEO Benedetto Vigna.

“In HP, we have found the same values, making it an ideal partner. We look forward to starting our collaboration to face new opportunities and challenges together.”

Enrique Lores, CEO of HP, also commented with great enthusiasm on the birth of the new collaboration: “With technology, performance, and exceptional expertise fueling the future, the partnership between HP and Ferrari is a natural combination. Both brands are built on rich histories that have stood the test of time.”

“Through this unique collaboration, we will also have the opportunity to reach new audiences, drive business growth, and create lasting impact for the customers and communities we share. Together, we will leverage the global stage of racing to accelerate sustainable innovation.”

Thanks to the new partnership, Ferrari will be able to use HP devices and technologies, such as “adaptive computers and tools, collaboration products and services, and printing capabilities,” with the aim of “contributing to accelerating performance on and off the track.”

Finally, as explained in the statement, “representatives from both companies will participate in the unveiling of the Scuderia Ferrari HP livery, which will debut in a unique edition specially designed for Miami.”