Master chocolatier Amaury Guichon has created a spectacular Formula 1 car bearing the Ferrari logo entirely out of chocolate, with the video posted on his social profiles going viral in a few hours.
The first Formula 1 car to be unveiled to the public in 2024 bears the Ferrari logo, but it’s slightly different from what we would have expected. While the actual car from the Maranello team will be presented on February 13th at Fiorano, master chocolatier Amaury Guichon unleashed all his creativity and talent, crafting a spectacular Ferrari-red Formula 1 car entirely out of chocolate. The video, posted on social media less than 24 hours ago, has already garnered staggering numbers.
Who is Amaury Guichon, the creator of the chocolate Ferrari?
Born on March 15, 1991, in Cannes to a Swiss mother and a French father, Guichon grew up on the border between Haute-Savoie and Romandy, near Geneva. In 2005, at the age of 14, he began his pastry training at École Hôtelière Savoie Leman in Thonon-les-Bains, then completed an apprenticeship at Maison Lenôtre in Paris.
Five years later, in 2010, the Franco-Swiss talent received the award for the best apprentice in France, marking the start of his career as a master chocolatier and pastry chef.
In 2016, after several television appearances in his home country and working in one of the world’s most famous pastry shops in Las Vegas, Guichon decided to start sharing his chocolate sculptures on social media, immediately achieving tremendous success.
He holds the title of the most-viewed TikTok video in 2022, where he creates a life-size, entirely edible giraffe that has now surpassed 300 million views.
Now, Guichon has gone even bigger, crafting a Formula 1 car, albeit not in a 1:1 scale, with an equally astonishing final result. Naturally, in keeping with Enzo Ferrari’s famous saying, the pastry chef decided to adopt a Ferrari red livery for his creation.
As of today, the video has reached over 15 million views on Instagram, with 1 million likes. On TikTok, it has garnered 5 million views, with over 500,000 likes.
— see video above —