Those that are ending the 2021 are days of announcements at Ferrari. After the officialization of the return of the Santander bank as a premium sponsor for 2022, today it was the turn of Velas, a brand specialized in the digital content sector (renowned for the creation and integration of cutting edge digital products and services and led by a diverse team of engineers, cryptographers).
The British journalist Joe Saward, in the latest update of his blog, pointed out that this long series of announcements does not necessarily exclude the continuation of the relationship with Philip Morris, even if the real announcement by Ferrari for 2022 will be another one, namely that relating to the return to Maranello of Jean Todt, who has long been engaged in negotiations with the President of Ferrari, John Elkann. Here are some excerpts from Joe Saward’s blog:
“Look on the Ferrari website and you will see that there is a big white space under the title ‘Sponsor’ and then there are two levels of partners, with the premium getting bigger logos. So the main sponsorship of Ferrari is up for grabs, or perhaps it is already decided and yet to be announced. This is the most likely thing as it is an opportunity that is worth its weight in gold to companies that can afford it.
Thus we can expect a sponsorship announcement, rather than another partnership deal… but while this will gather headlines it is more likely that Ferrari will be in the spotlight when it announces that former FIA President Jean Todt will return to Maranello is some sort of super-consultant role, which will involve both the racing team and the car company. Expect to see Jean appearing at races in 2022…”