The Formula 1 market is significantly growing, thanks to the media expansion achieved through social media and the TV series Drive to Survive. The battle for the 2021 Formula One world title also contributed significantly, as the Abu Dhabi Grand Prix was watched by almost a billion people. In addition to the relaunch by Liberty Media, there is also the introduction of the budget cap: with only $135 million to spend, revenue can increase with agility. All of this even in a season that was not very competitive.
Forbes magazine has compiled a ranking of the most profitable teams, and the figures mentioned are staggering. Not surprisingly, at the top of the list is Ferrari, with a value of $3.9 billion and a profit of $600 million, closely followed by Mercedes, with $3.8 billion. A bit further behind are Red Bull and McLaren, worth $2.6 billion and $2.2 billion, respectively. At the bottom of the list are Alfa Romeo, Haas, and Williams, which fail to reach the billion-dollar mark, also due to their poor on-track performance.